摘要
为了解现阶段我国休闲农业区域产业品牌形成的地区差异,本文选取乡村特色种植产品等11个指标构建了休闲农业区域产业品牌形成差异测度指标体系。基于2019年29个省(区、市)统计数据,对其品牌形成的差异进行比较分析。结果显示,产业聚集与规模、特色工艺与人才、知名企业和产品等三个主成分对休闲农业区域产业品牌形成差异的作用较大。从综合得分来看,品牌形成的地区差异明显,休闲农业区域产业建设水平最高的地区有8个,较好的5个,一般的6个,相对落后的8个,亟需提升特色意识、品控意识和美誉意识等品牌意识。政府、行业协会、企业以及社会应在政策、智力、技术、资金、设施设备等方面加大投入力度,共同参与管理,创新管理模式,以保证休闲农业区域产业品牌的品质和竞争力。
In order to understand the regional differences in the formation of regional industrial brands of leisure agriculture in China at this stage,this paper selects 11 indicators such as rural characteristic planting products to build a measurement index system for the formation of regional industrial brands of leisure agriculture.Based on the statistical data of 29 Provinces(autonomous regions and municipalities)in 2019,the differences in the formation of their brands are compared and analyzed.The results show that the three principal components of industrial agglomeration and scale,characteristic technology and talents,well-known enterprises and products play a greater role in the formation of industrial brands in leisure agriculture regions.From the perspective of comprehensive scores,the regional differences in brand formation are obvious.There are 8 regions with the highest level of industrial construction in the leisure agriculture region,5 are good,6 are common,and 8 are relatively backward.It is urgent to improve brand awareness such as awareness of characteristics,quality control and reputation.The government,industry associations,enterprises and society should increase investment in policies,intelligence,technology,capital,facilities and equipment,jointly participate in management,and innovate the management mode to ensure the quality and competitiveness of the regional industrial brand of leisure agriculture.
作者
邓梅
DENG Mei(School of Tourism and Management,Hunan Vocational College of Commerce,Changsha,Hunan 410205)
出处
《岳阳职业技术学院学报》
2022年第3期49-53,68,共6页
Journal of Yueyang Vocational and Technical College
基金
湖南省教育厅教育科学研究优秀青年项目“乡村振兴背景下的湖南休闲农业区域产业品牌培育研究”(20B331)
关键词
休闲农业
区域产业品牌
形成差异
指标体系
leisure agriculture
regional brand
formation differences
indicator system
作者简介
邓梅(1981—),女,湖南株洲人,旅游管理专业副教授,工商管理硕士。主要研究方向:旅游营销、乡村旅游及职业教育。
