摘要
在电子零售环境下,消费者节约了购买的时间和精力,零售商节约了门店和仓储地租,而增加了快递成本。当快递成本小于节约的购买成本和地租成本之和,网购就是值得的。本文构建了一个模型,将零售分成便利店、超市、专业店和综合商业中心四种形式,将商品分成食品、日常用品、大型电器和服装四个种类,用个人收入和快递成本两个主要变量,以及信息内外对称性、花色效用距离、易腐性和重量与体积四个因素进行分析,得出人们在不同零售形式和不同商品上的网购替代率。
In the e-retail environment,consumers save time and energy,retailers save store and warehouse rent,and increase express costs.When the express cost is less than the sum of the saved purchase cost and land rent cost,online shopping is worth it.This paper constructs a model,divides retail into convenience stores,supermarkets,specialized stores and comprehensive commercial centers,and divides commodities into four categories:food,daily necessities,large electrical appliances and clothing.It uses two main variables of personal income and express cost,and four factors,namely,information internal and external symmetry,varieties utility distance,perishability and weight and volume,gives the substitution rate of online shopping in different retail forms and different commodities.
出处
《制度经济学研究》
2022年第1期194-208,共15页
Research on Institutional Economics
关键词
商业模式
网购
网购替代率
Business Model
Online Shopping
the Substitution Rate of Online Shopping
作者简介
盛洪,经济学博士,独立学者,E-mail:shenghong54@vip.sina com。
