摘要
在党中央、国务院将江西列为首批国家生态文明试验区,并先后出台多项国家战略引领江西生态文明建设和绿色产业发展的背景下,江西省立足绿色生态优势,正全力打造“江西绿色生态”区域公用品牌。本文以“江西绿色生态”品牌为研究对象,简要介绍了“江西绿色生态”品牌建设的意义,并从构建品牌标准、提升品牌影响力、优化品牌认证等三方面出发,详细论述了“江西绿色生态”品牌建设体系。
Under the background that the CPC Central Committee and the State Council have listed Jiangxi as the first batch of national ecological civilization pilot zones,and have issued a number of national strategies to guide the construction of ecological civilization and the development of green industries in Jiangxi,Jiangxi Province is striving to create"Jiangxi green ecology"regional public brand based on its green ecological advantages.Taking the"Jiangxi green ecology"brand as the research object,this paper briefly introduces its significance,and discusses the brand construction system of"Jiangxi green ecology"in detail from three aspects:building brand standards,improving brand influence,and optimizing brand certification.
作者
李鸥叶
周学礼
徐浩
LI Ou-ye;ZHOU Xue-li;XU Hao(Jiangxi Institute of Quality and Standardization,Nanchang 330052,China)
出处
《质量探索》
2022年第2期77-80,共4页
Quality Exploration
关键词
江西
绿色生态
区域公用品牌
“标准+认证”
Jiangxi
green ecology
regional public brand
"Standards plus Certification"
作者简介
李鸥叶,女,硕士,标准化工程师。研究方向:标准化和品牌研究。
