摘要
后疫情时代消费者消费心理的转变给功能性内衣产品带来市场机会,文章针对舒适型和保健型两大功能作为主要开发趋势展开讨论。针对舒适型功能内衣,主要从超柔超弹、吸湿速干、凉感和保暖4类材料进行分析。针对保健型内衣,主要从抗菌、消臭、护肤、芳香4类材料进行分析。同时指出功能性内衣推广应用的聚焦点。
The change of consumer psychology in the post-epidemic era has brought a certain market opportunity to functional underwear products.This paper discusses the two main development trends of comfort and health care.For the comfort functional underwear,the analysis is mainly carried out from four kinds of materials including super flexible and super elastic,moisture absorption and rapid drying,cool feeling and warm feeling.Health underwear is analyzed from four kinds of materials including antibacterial,deodorant,skin care and fragrance.It also points out the focus of functional underwear promotion and application.
作者
叶玲
Ye Ling(Guangdong Cosmo Lady Holdings Limited,Dongguan,Guangdong 523681,China)
出处
《针织工业》
北大核心
2022年第7期61-63,共3页
Knitting Industries
关键词
内衣
功能性
舒适
保健
开发趋势
应用
Underwear
Functional
Comfortable
Health Care
Development Trend
Application
作者简介
叶玲(1995—),女,材料开发专员。主要从事功能材料开发工作。
