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新媒体背景下交互体验式文创产品设计探索——以浙江自然博物院AR科普文创为例 被引量:2

On the Design of Interactive Cultural and Creative Products in the Context of New Media——An example of AR cultural and creative products of popular science in Zhejiang Museum of Natural History
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摘要 在现代科技迅速发展、互联网联通世界、媒介融合传播的新媒体背景下,体验者对文创产品的要求越来越趋于个性化,对于参与感和体验度的需求也日益增加。本文旨在探讨如何运用先进的互联网技术、实时在线交互互动技术,将3D复原技术、增强现实技术等科技手段融入文创产品设计,实现“文创产品—体验者—标本展品”的信息交互整合。 In the world today,technology is developing rapidly,the Internet is connecting the word together,and information is interleaved with communication through a variety of new-media platforms.At the same time,experiencers are increasingly demanding on personalized cultural and creative products,sense of experience and participation.This paper discusses how to utilize advanced Internet technology,real-time online interaction technology,3D restoration technology,augmented reality technology and other technological means in the design of cultural and creative products,so as to realize the interactive integration between cultural and creative products,experiencers and exhibits.
作者 毛文漪 吴优 万胡旖 孙若晨 Mao Wenyi;Wu You;Wan Huyi;Sun Ruochen(Zhejiang Museum of Natural History,Hangzhou 310014;Hangzhou Yongjin Experimental School,Hangzhou 310016;Shandong Museum,Jinan 250000)
出处 《自然博物》 2022年第1期107-111,共5页 Research of Natural History and Museum
关键词 新媒体 交互体验 文创产品 New-media interactive experience cultural and creative product
作者简介 第一作者:毛文漪,女,1994年生,助理馆员,主要研究方向为博物馆经营管理和文化产品开发。E-mail:532722144@qq.com;通讯作者:吴优,女,1987年生,馆员,主要从事博物馆经营管理和文化产品开发。E-mail:19963903@qq.com.
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