摘要
稻虾种养模式作为一种典型的生态种养模式,其应用和推广是推动中国实现农业高质量发展的重要手段。本文基于湖北省江汉平原地区1072份农户的微观调研数据,构建“信息能力-感知易用性-采纳意愿”的理论分析框架,采用逐步回归法实证分析信息能力对农户稻虾种养模式采纳意愿的作用机理。研究发现:①农户信息能力对稻虾种养模式的采纳意愿具有显著的促进作用,从具体维度来看,信息认知、信息获取以及信息共享能力均能显著提高农户的稻虾种养模式采纳意愿。②信息能力能够显著提高农户对稻虾种养模式的感知易用性,感知易用性在信息能力和稻虾种养模式采纳意愿之间起到部分中介作用。本文丰富和完善了农户稻虾种养模式采纳意愿的影响路径,对推进稻虾种养模式的应用、践行绿色发展具有重要的启示作用。
As a typical ecological planting and breeding model,the application and popularization of rice-shrimp farming model is an important means to promote the high-quality development of agriculture in China.Based on the micro survey data of 1072 farmers in Jianghan Plain of Hubei Province,this study constructs a theoretical analysis framework of“information capability-perceived ease of use-willingness to adopt”,and empirically analyzes the mechanism of information capability on Farmers’willingness to adopt rice-shrimp farming model by using stepwise regression method.The results show that:①farmers’information capability can significantly promote the adoption intention of rice-shrimp farming model.From the specific dimension,information cognition,information acquisition and information sharing ability can significantly improve farmers’adoption intention of rice-shrimp farming model.②Information capability can significantly improve farmers’perceived ease of use of rice-shrimp farming model.Perceived ease of use plays a partial intermediary role between information capability and the willingness to adopt rice-shrimp farming model.The research enriches and improves the influence path of farmers’willingness to adopt rice-shrimp farming model,which has important enlightenment for promoting the application of rice-shrimp farming model and practicing green development.
作者
王欢
齐振宏
杨彩艳
田卓亚
WANG Huan;QI Zhenhong;YANG Caiyan;TIAN Zhuoya
出处
《世界农业》
CSSCI
2022年第7期93-105,共13页
World Agriculture
基金
中央高校基本科研业务费项目(2662018YJ019)
国家“十三五”重点研发计划(2016YFD0300210)。
关键词
信息能力
感知易用性
稻虾生态种养模式
采纳意愿
Information Capability
Perceived Ease of Use
Ecological Model of Rice-shrimp Farming
Adoption Intention
作者简介
王欢(1999—),女,湖南衡山人,硕士研究生,研究方向:农业绿色经济与发展,E-mail:1300502863@qq.com;杨彩艳(1994—),女,湖北秭归人,博士研究生,研究方向:农业绿色经济,E-mail:yangcaiyan110@126.com;田卓亚(1997—),女,湖北黄冈人,博士研究生,研究方向:绿色经济与绿色管理,E-mail:2505177419@qq.com;通信作者:齐振宏(1964—),男,安徽安庆人,博士,教授,研究方向:绿色经济与绿色管理、循环经济与可持续发展,E-mail:qizhh@mail.hzau.edu.cn。
