Many people argue that globalizing processes are potentially contributing to cultural homogenization-a global culture,and further conceptualize global culture as Americanization or Westernization.This paper is a criti...Many people argue that globalizing processes are potentially contributing to cultural homogenization-a global culture,and further conceptualize global culture as Americanization or Westernization.This paper is a critique of this view,arguing that such a concept is based upon three flawed notions,and emphasizes the plural nature of globalization.展开更多
文摘Many people argue that globalizing processes are potentially contributing to cultural homogenization-a global culture,and further conceptualize global culture as Americanization or Westernization.This paper is a critique of this view,arguing that such a concept is based upon three flawed notions,and emphasizes the plural nature of globalization.