This paper firstly discusses the importance of impl em enting CRM (Costumer Relationship Management) in the information era, studies th e elementary theory of CRM, and the relationship between CRM and ERP(Enterprise R...This paper firstly discusses the importance of impl em enting CRM (Costumer Relationship Management) in the information era, studies th e elementary theory of CRM, and the relationship between CRM and ERP(Enterprise Resource Planning). Then the present situation of application of CRM system in C hina is analyzed in details. Based on the actuality and development object in th e future of ChangSha Zoomlion Heavy Industry and Technology Development CO., LTD ., the objective of CRM implementation and organizational mode of the system are determined. At last, through workflow surveying and analysis of Zoomlion, t he resolution is put forward.展开更多
Sale prediction plays a significant role in business management. By using support vector machine Regression （ε-SVR）, a method using to predict sale is illustrated. It takes historical data and current context data ...Sale prediction plays a significant role in business management. By using support vector machine Regression （ε-SVR）, a method using to predict sale is illustrated. It takes historical data and current context data as inputs and presents results, i.e. sale tendency in the future and the forecasting sales, according to the user＇s specification of accuracy and time cycles. Some practical data experiments and the comparative tests with other algorithms show the advantages of the proposed approach in computation time and correctness.展开更多
文摘This paper firstly discusses the importance of impl em enting CRM (Costumer Relationship Management) in the information era, studies th e elementary theory of CRM, and the relationship between CRM and ERP(Enterprise Resource Planning). Then the present situation of application of CRM system in C hina is analyzed in details. Based on the actuality and development object in th e future of ChangSha Zoomlion Heavy Industry and Technology Development CO., LTD ., the objective of CRM implementation and organizational mode of the system are determined. At last, through workflow surveying and analysis of Zoomlion, t he resolution is put forward.
基金This project was supported by the National Natural Science Foundation of China (60573159)the Natural Science Foundation of Guangdong Province (05200302).
文摘Sale prediction plays a significant role in business management. By using support vector machine Regression （ε-SVR）, a method using to predict sale is illustrated. It takes historical data and current context data as inputs and presents results, i.e. sale tendency in the future and the forecasting sales, according to the user＇s specification of accuracy and time cycles. Some practical data experiments and the comparative tests with other algorithms show the advantages of the proposed approach in computation time and correctness.
