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Research on the Impact of Rural E-commerce on Multi-dimensional Relative Poverty of Farmers
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作者 Wang Yanqi Chu Chu 《Journal of Northeast Agricultural University(English Edition)》 2025年第1期59-75,共17页
As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized da... As China enters a new stage of agricultural modernization,understanding how rural e-commerce can address the multidimensional relative poverty of farmers is of significant research importance.This research utilized data from China Household Finance Survey(CHFS)and China Statistical Yearbook to construct a multi-dimensional relative poverty index system and an evaluation index system for rural e-commerce development.A fixed-effect model was employed to test the direct impact,and an intermediary-effect model was used to analyze the mechanism.The study found that rural e-commerce effectively alleviated multidimensional relative poverty among farmers,with varying effects across different dimensions.Notably,improving digital payment levels and non-agricultural employment were effective means by which rural e-commerce mitigated this poverty.However,the impact of rural e-commerce showed regional heterogeneity.Based on these findings,this research offered a series of countermeasures and suggestions. 展开更多
关键词 rural e-commerce relatively poor farmers digital payment non-agricultural employment
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一种上下文感知的E-commerce评级大数据赋权方法
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作者 齐连永 窦万春 周毓明 《上海大学学报(自然科学版)》 CAS CSCD 北大核心 2016年第1期36-44,共9页
电子商务(E-commerce)的飞速发展,产生了大量针对商品的在线评级数据,通过分析评级数据,用户可以对商品的质量进行评估.然而,评级数据的海量性和差异性使得用户难以快速而准确地评估商品的质量.鉴于此,提出一种基于E-commerce评级的上... 电子商务(E-commerce)的飞速发展,产生了大量针对商品的在线评级数据,通过分析评级数据,用户可以对商品的质量进行评估.然而,评级数据的海量性和差异性使得用户难以快速而准确地评估商品的质量.鉴于此,提出一种基于E-commerce评级的上下文感知赋权方法(context-aware weighting approach,CWA),以选出少数"重要"的评级数据并抛弃大多数"不重要"的评级数据,从而确保商品质量评估的快速性和准确性.最后,通过一组实验验证了CWA的有效性. 展开更多
关键词 e-commerce 用户评级 大数据 赋权 上下文
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E-commerce与M-commerce时代消费者购买行为比较探究
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作者 王成福 丁晓光 《企业活力》 2009年第6期36-38,共3页
关键词 e-commerce 行为比较 M-COMMERCE 消费者 E时代 现代信息技术 知识产权贸易 计算机网络
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Optimistic fair exchange E-commerce protocol based on secret sharing 被引量:3
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作者 Ma Changshe Lei Feiyu Chen Kefei 《Journal of Systems Engineering and Electronics》 SCIE EI CSCD 2006年第4期858-863,共6页
A key problem of electronic commerce (for short e-commerce) is fair exchange which guarantees that at the end of the transaction, either both parties involved in the trausaction receive each other's items or none d... A key problem of electronic commerce (for short e-commerce) is fair exchange which guarantees that at the end of the transaction, either both parties involved in the trausaction receive each other's items or none do. A non-interactive optimistic fair exchange e-commerce protocol model based on the publicly verifiable secret sharing is presented. The main idea of our exchange protocol is to interchange verifiable and recoverable keys of the symmetric encryption for participants' items. So it is especially suitable for exchange of large-size items. Furthermore, our protocol is efficient and simple as it does not need interactive proof system which has been adopted by a large quantity of previously proposed fair exchange protocols. Based on a modified (2,2) secret sharing scheme, a concrete non-interactive fair exchange e-commerce protocol is designed. 展开更多
关键词 e-commerce optimistic fair-exchange publicly verfiable secret sharing.
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Research of E-Commerce System Based on EJB for Manufacture Enterprise
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作者 WEI Zhao-wen 1, LI Yong 2, SU Yi-dan 1 (1. Computer & Information Engineering College, Guangxi University, N anning 530004, China 2. Business Administration College, Chongqing University, Chongqing 400044, Chi na) 《厦门大学学报(自然科学版)》 CAS CSCD 北大核心 2002年第S1期286-287,共2页
During the popular and development in Internet, mor e and more EC systems are running on Internet. Manufacture enterprise establishes EC system, integrates the systems between enterprises replace the traditional MI S ... During the popular and development in Internet, mor e and more EC systems are running on Internet. Manufacture enterprise establishes EC system, integrates the systems between enterprises replace the traditional MI S system. The manufacture enterprise will face some difficulties when it begins to establish EC system. In order to solve the difficulties, the EC system not on ly includes the functions which in general EC system, but also integrates ERP sy stem, manages the enterprise from three aspects: relationship between manufactur er and customers, enterprise resources, and supplying chain, and gives the manuf acturer more intelligent information. As the departments of enterprise exchange data very frequently, connect the sellers and suppliers by using Internet, the t raditional C/S architecture isn’t satisfied by present needs. It is the only wa y that uses Multi-tier architecture. EJB (Enterprise Java Bean) is a Multi-tier distributed architecture designed by SUN company. The Enterprise JavaBeans architecture is a component architecture for the development and development of component-based distributed business app lications. Applications written using the Enterprise JavaBeans architecture are scalable, transactional, and multi-user secure. These applications may be writt en once, and then deployed on any server platform that supports the Enterprise J avaBeans specification. There are many superiorities using EJB when design compu ter system. The EC System for Manufacture Enterprise is based on EJB architecture. We define four EJB containers, namely, CRM component, POM component, Knowledge Management component and ERP component. CRM EJBs take the form of managing the customer- supplier relationship, reducing the number of contracts the manufacturer must ma ke with the end customers. POM EJBs take the form of order processing activities . These order taking, order fulfillment, and managing the logistics and transpor tation involved in the physical movement of the products. KM EJBs take the form of managing the knowledge with manufacturer and customers. The knowledge include s technical product knowledge, technical process knowledge, and global market kn owledge. ERP EJB takes the form of connector between EC system and ERP system. I t uses to exchange product data, and manage ERP system. Manufacture enterprise EC system based on EJB can simplify the manufacturing; re duce the running cost, so it has a beautiful prospect. 展开更多
关键词 e-commerce EJB CRM ERP
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The Direction of Marketing in E-commerce
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作者 ZHANG Wu-yi 1, WEN Shu-hui 2, PENG Lan-ping 3 (1. School of Management, Huazhong University of Science and Technology, Wuhan 430074, China 2. Department of Management, Kunming University of Science and Technology, Kun ming 650093, China 3. Human Resource Bureau of Yunnan Province) 《厦门大学学报(自然科学版)》 CAS CSCD 北大核心 2002年第S1期263-264,共2页
E-commerce is the execution of business transactio ns over the Internet. Companies conducting e-commerce can perform most of the tra nsactions which they are doing now. Most of the marketing method should coincide nt ... E-commerce is the execution of business transactio ns over the Internet. Companies conducting e-commerce can perform most of the tra nsactions which they are doing now. Most of the marketing method should coincide nt with the changes in e-commerce world. Brand ability will be depressed, but corporate identity and brand identity will be upgraded. So the enterprise should lower the cost of distribution, manufactur ing, and supplying. We can also upgrade the product value which consumer con ceded. Logistic will be core ability. The 3pl and 4pl will be used more and more often. The importance of transportation has grown with the increasing globalization as well as the growth in e-commerce. Firms should identify various transportation network design options and their relative strengths and weaknesses. They should also use methodologies for routing and scheduling deliveries in transportation network. The savings matrix and the generalized assignment methodology can be us ed to minimize the transportation cost while meeting delivery commitments to cus tomers. Information is essential to making good decisions. Information technology provid es the tools to gather information and analyze it in order to make the best deci sions. Information plays a key in every company. Information technology will be used broadly. It is a factual component on which decisions about each of the transportation, facilities, and inventory. In essence, information is the glue that holds the company to other firms, and allows it to function, making informa tion the most important firms drivers. Custom relation management, data based marketing, one to one marketing, electron ic odder system, electronic data exchange, will be used frequent. These new mark eting method is using information technology all. IT investment in program will greatly increase. The consumer can find and compare the price in every character easily on Interne t. Cost becomes the most important factor in product selecting. So the enterpris e has to lower cost in every part, especially using high-tech, new material, ad vantage management method. But the quality of production should be guarantee. In e-commerce world, people meet together less, and the news expressed quickly, every decision of enterprise should first consider it disadvantage on trans mit, then, try to control the transmit manner. The crisis management is importan t to public communication. Sales promotion method needs innovation. Broadcast, public communication, salesm anship, and physical evidence will be changed. More and more advertisers head fo r the Web to promote their wares. A supply chain consists of all stages involved, directly or indirectly, in fulfi lling a customer request. Through e-commerce, a supply chain can operate in low cost, immediate customer reaction, and benefit to all enterprise in the supply chain. The objective of supply chain is to maximize the overall value generated. 展开更多
关键词 MARKETING e-commerce direction
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A Research on the E-commerce Applied to the Construction of Marketing Model
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作者 WEI Min(School of Management,Xiamen Univ.,Xiamen 361005,China) 《四川大学学报(工程科学版)》 EI CAS CSCD 北大核心 2007年第S1期233-237,共5页
The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merc... The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applie... 展开更多
关键词 e-commerce marketing model challenges and opportunities
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Approach to conceptual data integration for multidimensional data analysis in e-commerce
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作者 Zhang Zhe Huang Pei 《Journal of Systems Engineering and Electronics》 SCIE EI CSCD 2006年第3期635-641,共7页
In e-commerce the multidimensional data analysis based on the Web data needs integrating various data sources such as XML data and relational data on the conceptual level. A conceptual data description approach to mul... In e-commerce the multidimensional data analysis based on the Web data needs integrating various data sources such as XML data and relational data on the conceptual level. A conceptual data description approach to multidimensional data model the UML galaxy diagram is presented in order to conduct multidimensional data analysis for multiple subjects. The approach is illuminated using a case of 2_roots UML galaxy diagram that takes marketing analysis of TV products involved one retailer and several suppliers into consideration. 展开更多
关键词 conceptual data integration multidimensional data analysis e-commerce
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The Design of Intelligent Corporate E-commerce System
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作者 ZHANG Qing-bian 1, ZHANG Fu-hai 2, ZHANG Li-fang 1 (1. Dept. of Electronic Engineering, Xiamen University, Xiamen 361005 , China 2. Corporation of Kingside Network Ltd, Shanghai 200023, China) 《厦门大学学报(自然科学版)》 CAS CSCD 北大核心 2002年第S1期265-266,共2页
The paper shows how to design and implement an inte ll igent e-commerce system for medium or small enterprises. The corporate intranet is connected with Internet, which constitutes the hardware of the system. The s ys... The paper shows how to design and implement an inte ll igent e-commerce system for medium or small enterprises. The corporate intranet is connected with Internet, which constitutes the hardware of the system. The s ystem adopts modern voice-identification technology for user authentication to enable secure access to key databases and thus enhance the security of system da tabases. The software system consists of four modules: 1. Corporate website and advertisement information system, intending for updatin g online advertisement, collecting and analyzing market research information. 2. Employee technology training and assessment system, including a variety of co urses containing technology, technique and management and so on. Login the training system, employees are able to study courses of technology or technique or others. The training system adopts modern multimedia E-Learning te chnology and in fact it is an innovative education method, which includes self- study, tutorship and lecture. It is able to help employees enjoy their learning. Employees can take simulative exams, and managers can test employees onlin e periodically. 3. Corporate decision-making management system, calculating and analyzing the o peration, predicting future development, facilitating communication between mana gers and employees. It provides valuable foundation for decisions, which enables managers to make strategic decisions and scientific management. 4. E-commerce online transaction system, which facilitates material purchase an d product sale. By using intelligent e-commerce system, corporations will enhance the employee’ s skills and management level, reduce production cost, promote product sale , and thus strengthen corporation’s market competitiveness effectively. 展开更多
关键词 e-commerce corporate decision management techn ology training and assessment
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Measuring Effectiveness in E-Commerce Networks
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作者 Christian Koesters 《厦门大学学报(自然科学版)》 CAS CSCD 北大核心 2002年第S1期296-297,共2页
The revolution of information technology within the p ast twenty years has dramatically changed the picture of our economy. Numerous n ew possibilities of communication have let competition advantages for many compa n... The revolution of information technology within the p ast twenty years has dramatically changed the picture of our economy. Numerous n ew possibilities of communication have let competition advantages for many compa nies and even advantageous macroeconomic consequences emerge on national and international level. Through newly developed information technologies the knowl edge base of market participants improves with a concurrent reduction of the inf ormation obtaining costs. As a result considerable competition advantages develo p for those companies acting in E-commerce networks. These advantages of the la test development lead to macroeconomic effects on national level, if the effecti veness and efficiency increasing possibilities are used more strongly than in ot her countries. Positive international effects arise since the allocation effic iency is increased through intensified competition between different market pa rticipants in various countries. This in turn leads to an increase in wo rldwide prosperity. This causal chain however is not yet realistic to the whole extent, as such an i ncreased transparency of information is not necessarily accepted by all market p articipants. Otherwise a considerable productivity increase would already have o ccurred in industrial countries. Overall the question arises, whether the change s in the competition situation make single enterprises technically more effectiv e, concurrently however deteriorate the efficiency of the entire market through informational asymmetries. To answer these and further questions and to measure the effectiveness and effic iency of various E-commerce networks an interdisciplinary analysis platform is to be developed. With the help of this platform, it should be possible to examin e single and macroeconomic questions, reveal temporal connections and to analyse aspects of business management and national economy, information management, em ployment politics and finance politics. For this, various part-models for the i ndividual knowledge disciplines have to be generated and brought together in the platform. This platform allows various users to make the right decisions (effec tiveness) with the help of the developed models and to competently estimate the effects (efficiency). Currently models of the individual knowledge disciplines (business management, e conomics, computer science) are being developed within the research project EEE. con. This project deals with the question of Supply Chain Management (SCM), E-P rocurement, with the implementation of inter-organisational information systems , as well as various market, competition and organisation models. The department of economics and computer science from Prof. Dr.-Ing. habil. W. Dangelmaier particularly deals with the development of an agent controlled SCM- communication model which is part of the E-commerce analysis platform. Both are described in this paper. Furthermore, a unified modelling language in order to allow a prototypic implementation of the analysis tool and to make the work with other project participants and external participants easier is decided upon wit hin this project. 展开更多
关键词 Measuring Effectiveness in e-commerce Networks
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来吧!加入e-commerce!
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《人民论坛》 2000年第5期20-21,共2页
这个转弯,你会赢吗?你会成为排头兵吗?会不小心掉队吗?……我们现在正处于转弯加速的新时代。此时,我们有可能弥补和跨越直线赛道上速度的不足,取得一次跨越的机会。机会和转弯就是互联网,就是电子商务……在这个暖风沉醉的晚上... 这个转弯,你会赢吗?你会成为排头兵吗?会不小心掉队吗?……我们现在正处于转弯加速的新时代。此时,我们有可能弥补和跨越直线赛道上速度的不足,取得一次跨越的机会。机会和转弯就是互联网,就是电子商务……在这个暖风沉醉的晚上,它悄无声息地发展扩张,它甚至改变着当代人的思维和生活方式。今日中国,电子商务网站已经发展到600多家,并以每天平均两家的速度诞生;今年,按我国政府的规定,外贸企业必须从互联网上申请配额,不上网的企业将失去经营配额许可证商品的权利……这些远远不够。再过两年,全球将有超过70%的大型公司基于WEB交易。当你翻看我们的杂志时,只十几分钟的光景,几十亿美元的交易已在网上完成。怎么样?加入e-commerce,登上一个与明天与世界对话的平台! 展开更多
关键词 e-commerce 电子商务网站 配额许可证 基于WEB 生活方式 网上申请 外贸企业 大型公司 新时代 互联网 当代人 速度 交易 弥补 商品 经营 美元
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顾客体验下考虑权力结构差异的渠道运营与定价决策
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作者 康凯 许桂涛 吴晨晨 《运筹与管理》 北大核心 2025年第8期1-7,I0001-I0003,共10页
在体验经济发展的过程中,顾客消费理念和购买模式发生了变化,更加注重在购买环境、渠道便捷性以及价格透明性等方面的体验。本文以同时开通传统线下渠道和线上渠道的零售商为研究对象,基于顾客的体验效应,分别构建了线下占优、线上占优... 在体验经济发展的过程中,顾客消费理念和购买模式发生了变化,更加注重在购买环境、渠道便捷性以及价格透明性等方面的体验。本文以同时开通传统线下渠道和线上渠道的零售商为研究对象,基于顾客的体验效应,分别构建了线下占优、线上占优和纳什均衡三种不同权力结构下的博弈模型。依据不同的渠道整合水平进一步建立了“线上下单,线下提货”和“线下体验,网络配送”的全渠道零售系统模型。然后分别就双渠道和全渠道的情形,探讨了不同权力结构和渠道整合水平下的决策行为,分析了各决策主体均衡解的特征。最后通过数值例子分析了渠道偏好对零售系统最优决策和绩效水平的影响。 展开更多
关键词 顾客体验 权力结构 全渠道 BOPS 定价决策
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全渠道环境下实施BOPS渠道合作对广告竞争和定价策略的影响
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作者 胡娇 李莉 +1 位作者 何向 杨文胜 《管理工程学报》 北大核心 2025年第5期196-213,共18页
随着越来越多的零售商整合线上线下渠道以满足消费者跨渠道体验需求,本文考虑线上零售商与线下零售商合作提供“线上下单,线下提货(BOPS)”服务,构建渠道合作与广告竞争并存的理论模型,研究BOPS渠道合作对全渠道广告竞争与价格策略的影... 随着越来越多的零售商整合线上线下渠道以满足消费者跨渠道体验需求,本文考虑线上零售商与线下零售商合作提供“线上下单,线下提货(BOPS)”服务,构建渠道合作与广告竞争并存的理论模型,研究BOPS渠道合作对全渠道广告竞争与价格策略的影响。通过对比统一定价和差异定价策略下实施BOPS渠道合作对最优价格、广告水平、需求及利润的影响,进一步探讨线上和线下零售商在BOPS渠道合作下获得较大利润的条件,并对结果进行数值算例分析。研究发现:当消费者对BOPS渠道偏好水平较低时,提高BOPS销售佣金在一定程度上有助于降低广告竞争强度。实施BOPS渠道合作对线上和线下零售商并不总是最优策略,BOPS渠道偏好、BOPS销售佣金水平及便利系数是影响零售商利润的主要因素。差异定价策略下,当消费者BOPS渠道偏好水平及销售佣金水平较高时,实施BOPS合作后线上零售商的利润减少,线下零售商及全渠道总利润增加。此外,当消费者对线上渠道偏好水平较高时,对比统一定价策略,线上零售商在差异定价策略下能获得较高利润,而线下零售商在统一定价策略下利润更高。 展开更多
关键词 BOPS渠道合作 广告竞争 定价策略 全渠道零售
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全渠道背景下零售商SFS与库存信息披露模式选择
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作者 官慧 李军 曾银莲 《系统管理学报》 北大核心 2025年第6期1484-1496,共13页
本文基于理性预期均衡理论与报童模型,研究门店库存满足率对顾客行为的影响,分别构建3种模式下的门店库存决策模型:不引入SFS(ship-from-store,门店发货)渠道、引入SFS渠道以及仅披露库存信息。通过均衡对比分析,探讨零售商最优模式选... 本文基于理性预期均衡理论与报童模型,研究门店库存满足率对顾客行为的影响,分别构建3种模式下的门店库存决策模型:不引入SFS(ship-from-store,门店发货)渠道、引入SFS渠道以及仅披露库存信息。通过均衡对比分析,探讨零售商最优模式选择。研究发现:在引入SFS渠道或仅披露库存信息模式下,零售商既不应始终启用SFS渠道,也不应完全公开门店的真实库存信息。根据顾客等待成本、旅行成本以及产品线上售价的变化,引入SFS渠道或仅披露库存信息可能引发需求池化、需求去池化、市场扩张与市场收缩4种效应。具体而言,当线上售价较低时,仅披露库存信息不劣于引入SFS渠道;当线上售价较高时,引入SFS渠道不劣于仅披露库存信息。在特定条件下,零售商应根据线上售价变化调整门店的最优库存水平。 展开更多
关键词 门店发货 库存信息披露 理性预期均衡 全渠道零售 库存决策
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基于编辑出版视角的森林防火知识传播策略研究
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作者 王滔 陈磊 +1 位作者 余珊 张建辉 《森林防火》 2025年第3期162-165,共4页
基于编辑出版视角,系统性探讨了森林防火知识传播的社会价值、现实困境及优化路径。研究采用文献分析法、案例研究法和问卷调查法,对当前我国森林防火知识传播现状进行了全面剖析。研究发现,传播内容单一化、渠道碎片化、受众参与度低... 基于编辑出版视角,系统性探讨了森林防火知识传播的社会价值、现实困境及优化路径。研究采用文献分析法、案例研究法和问卷调查法,对当前我国森林防火知识传播现状进行了全面剖析。研究发现,传播内容单一化、渠道碎片化、受众参与度低是制约传播效果的三大瓶颈。针对这些问题,构建了“内容-渠道-受众”三维传播模型,提出了包括精准受众画像、内容矩阵构建、全媒体渠道整合、沉浸式体验设计等在内的系统性解决方案。研究还创新性地引入了传播效果评估指标体系,并通过浙江省“智慧防火”项目的实证研究验证了策略的有效性。研究结果为提升森林防火知识传播效能提供了理论支撑和实践指南,对构建全民防火体系具有重要参考价值。 展开更多
关键词 编辑出版 森林防火 知识传播 全媒体策略 效果评估
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不确定需求下全渠道运营退货策略 被引量:7
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作者 杨道箭 张秀杰 《预测》 CSSCI 北大核心 2020年第2期84-89,共6页
在全渠道运营中,网上购物退货到实体店(Return-to-Store,RTS)策略正受到越来越多商家的关注。本文在不确定的市场需求环境下,构建零售商部分退款策略、全额退款策略以及全渠道运营RTS服务模型,并对RTS的价值进行理论建模研究;最后,通过... 在全渠道运营中,网上购物退货到实体店(Return-to-Store,RTS)策略正受到越来越多商家的关注。本文在不确定的市场需求环境下,构建零售商部分退款策略、全额退款策略以及全渠道运营RTS服务模型,并对RTS的价值进行理论建模研究;最后,通过数值算例,对不同退货策略下,零售商推出RTS服务的价值进行数值分析。所得结论有:推出RTS服务不一定总能为零售商创造增值利润,某些情形下,部分退款策略会优于RTS策略。零售商使用不同退货策略时,对实体店的库存安排也应与相应策略保持一致;其中RTS策略下实体店均衡库存量在三种退货策略中最小。 展开更多
关键词 全渠道运营 退货策略 顾客策略行为 退货到实体店
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考虑存货影响需求的BOSS全渠道零售运营决策 被引量:2
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作者 徐春明 侯智升 +1 位作者 赵毅 赵道致 《系统工程学报》 CSCD 北大核心 2023年第6期864-879,共16页
在线下零售存货影响需求的情形下,研究了BOSS(buy-online-ship-from-store)全渠道零售运营的最优策略.结合双曲贴现理论讨论了顾客渠道购买的最优选择.给出了零售商采用BOSS模式的条件,利用数值例子探讨了存货影响需求因子、体验投入成... 在线下零售存货影响需求的情形下,研究了BOSS(buy-online-ship-from-store)全渠道零售运营的最优策略.结合双曲贴现理论讨论了顾客渠道购买的最优选择.给出了零售商采用BOSS模式的条件,利用数值例子探讨了存货影响需求因子、体验投入成本系数、线下顾客群体的比例等关键参数对是否引入BOSS模式的影响.然后进一步讨论了市场需求的扩张效应对采用BOSS模式的影响,并用敏感性分析说明了模型的稳健性。最后扩展了本文所建模型.研究结果表明,当调用线下库存履单线上顾客的比例处在较低水平时,采用BOSS模式的效果最佳.相比顾客体验投资系数和交叉销售利润系数的影响,顾客的渠道偏好是决定零售商是否引入BOSS模式的主要因素. 展开更多
关键词 全渠道 存货影响需求 双曲贴现 顾客体验 BOSS模式
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全渠道零售与企业绩效:基于客户终身价值的视角 被引量:6
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作者 刘向东 米壮 何明钦 《经济理论与经济管理》 CSSCI 北大核心 2023年第5期68-82,共15页
全渠道零售能否提高企业的长期绩效是数字化时代零售企业关注的重点。本文采用了机器学习方法,利用消费者大数据训练客户终身价值的预测模型,并对全渠道零售和客户终身价值的关系进行回归分析。分析结果显示,全渠道零售能够有效提高客... 全渠道零售能否提高企业的长期绩效是数字化时代零售企业关注的重点。本文采用了机器学习方法,利用消费者大数据训练客户终身价值的预测模型,并对全渠道零售和客户终身价值的关系进行回归分析。分析结果显示,全渠道零售能够有效提高客户终身价值。进一步研究发现,这一过程受到消费者异质性需求的影响,全渠道转型对客户终身价值的影响会由于消费者商品多样性偏好、履约成本敏感度和仓储成本敏感度的不同而存在显著差异。据此,本文认为零售企业应当坚定全渠道转型的战略决策,立足于目标消费者的异质性需求,有针对性地向消费者提供全渠道商品和服务组合,提高全渠道效率。 展开更多
关键词 全渠道零售 客户终身价值 机器学习 消费者异质性需求
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双寡头垄断下全渠道竞争优化策略 被引量:1
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作者 李建斌 汪鹏程 罗晓萌 《运筹与管理》 CSSCI CSCD 北大核心 2021年第7期1-8,共8页
引入包含线上购买线下取货(buy online and pick up in store,BOPS)的全渠道策略,在随机和确定性需求下分别构建双寡头Nash均衡博弈模型,得出在线下-线上和BOPS-线上等不同渠道下双寡头企业的最优库存策略。通过分析不同的渠道,进一步... 引入包含线上购买线下取货(buy online and pick up in store,BOPS)的全渠道策略,在随机和确定性需求下分别构建双寡头Nash均衡博弈模型,得出在线下-线上和BOPS-线上等不同渠道下双寡头企业的最优库存策略。通过分析不同的渠道,进一步探讨了双寡头企业产品定价的差异对最优线下库存的影响。结果表明,BOPS作为一种新的零售模式,通过提供库存的可用性信息,显著降低了顾客承担的缺货风险,既可以增加顾客的访问量,还可以增加交叉收益;同时,零售商是否提供BOPS,将显著影响顾客的渠道选择。 展开更多
关键词 全渠道零售 BOPS 双寡头 交叉收益 渠道选择
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全渠道策略中线下有限库存服务决策优化研究 被引量:1
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作者 李建斌 李洪轩 +1 位作者 宋向荣 郑宇婷 《管理科学学报》 CSSCI CSCD 北大核心 2024年第8期46-56,共11页
为了给顾客提供更好的购物体验,众多零售商引入了线上下单-线下提货(BOPS)购物渠道,从而使有限的线下库存面对来自多个渠道的需求.引入BOPS渠道是否对零售商有益,以及对线下有限库存服务决策优化尚缺乏研究.本研究考虑一个零售商和两类... 为了给顾客提供更好的购物体验,众多零售商引入了线上下单-线下提货(BOPS)购物渠道,从而使有限的线下库存面对来自多个渠道的需求.引入BOPS渠道是否对零售商有益,以及对线下有限库存服务决策优化尚缺乏研究.本研究考虑一个零售商和两类顾客,一类顾客为仅通过实体商店购买商品的实体店顾客,另一类为策略性地在各种渠道中进行选择的全渠道顾客.现有全渠道研究多假设零售商的线下库存优先满足实体店顾客需求,本研究将线下有限库存优先服务全渠道顾客需求策略(OPS)、优先服务实体店顾客需求策略(SPS)、按比例服务两类顾客需求策略(EPS)纳入考虑,与传统文献对比,发现引入BOPS并不完全对零售商有益,零售商实体店密度(决定顾客的商店访问成本)和配送中心的密度(决定顾客的线上等待成本)会对零售商收益造成影响.若顾客的线上等待成本与商店访问成本均较低,且商店访问成本更低时,零售商采用EPS和SPS服务策略会提高零售商利润,同时提高实体店顾客和全渠道顾客的消费者剩余. 展开更多
关键词 全渠道 线上下单-线下取货 服务顺序 库存率
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