This research investigates the influence of loneliness on consumers’preference for high-calorie foods,addressingthe dual epidemics of loneliness and obesity.It explores how the need for warmth mediates this relations...This research investigates the influence of loneliness on consumers’preference for high-calorie foods,addressingthe dual epidemics of loneliness and obesity.It explores how the need for warmth mediates this relationship and proposesan effective intervention to alter consumers’beliefs about the role of food.Employing one survey and three experiments,the study examines the connection between loneliness and preference for high-calorie foods,with the methodologyincluding linear regression analysis,analysis of variance(ANOVA),and mediation analysis.These findings demonstratethat loneliness significantly increases consumers’preference for high-calorie foods,with the need for warmth serving as akey mediating factor.The results further suggest that changing consumers’beliefs about food can serve as an effective andlow-cost intervention to mitigate this preference.This research advances the theoretical understanding of the impact ofloneliness on consumer behavior and offers a practical behavioral intervention strategy of significant value for governments,non-governmental organizations(NGOs),and companies,aiming to combat obesity and improve public health.展开更多
基金supported by the National Natural Science Foundation of China(72072169).
文摘This research investigates the influence of loneliness on consumers’preference for high-calorie foods,addressingthe dual epidemics of loneliness and obesity.It explores how the need for warmth mediates this relationship and proposesan effective intervention to alter consumers’beliefs about the role of food.Employing one survey and three experiments,the study examines the connection between loneliness and preference for high-calorie foods,with the methodologyincluding linear regression analysis,analysis of variance(ANOVA),and mediation analysis.These findings demonstratethat loneliness significantly increases consumers’preference for high-calorie foods,with the need for warmth serving as akey mediating factor.The results further suggest that changing consumers’beliefs about food can serve as an effective andlow-cost intervention to mitigate this preference.This research advances the theoretical understanding of the impact ofloneliness on consumer behavior and offers a practical behavioral intervention strategy of significant value for governments,non-governmental organizations(NGOs),and companies,aiming to combat obesity and improve public health.
