Purpose:This study intends to examine the factors influencing user adoption of location based service(LBS).Design/methodology/approach:This paper develops the research model for user adoption of LBS with the technolog...Purpose:This study intends to examine the factors influencing user adoption of location based service(LBS).Design/methodology/approach:This paper develops the research model for user adoption of LBS with the technology acceptance model(TAM) as the theoretical foundation.Using a questionnaire and sampling method,empirical data was collected from 386 participants.Structured equation modeling was used to test the validity of the proposed model.Findings:The results show that I) perceived ease of use.perceived usefulness and perceived playfulness were direct determinants of behavioral intention,and perceived ease of use has the greatest impact of the three;2) emergency,ubiquity,technology maturity and social trust all have positive and significant impacts on perceived ease of use;3) emergency and social trust significantly influence perceived usefulness positively:4) individualization and social impact significantly affect perceived playfulness positively.Research limitations:Subjects were from China’s mainland,which limits the generalizability of the research findings.The interaction effects of age,gender and user experience were not included.Practical implications:This study offers LBS operators,marketers and application developers insights into the way to attract more users by increasing perceived usefulness,ease of use and playfulness of LBS.Originality/value:Location based service is still a relatively new concept and there were few theoretical and empirical studies that examine user adoption of the serv ice.This study contributes to existing LBS adoption studies by modifying and extending TAM and meanwhile the empirical study will help the research community gain a deeper understanding of the factors affecting user adoption of LBS.展开更多
为了解决目前智能手机中位置服务LBS(Location Based Service)类移动应用在小环境区域不能准确提供位置服务的问题,以校园为例提出了一种基于室内外定位的LBS系统设计方案。首先介绍系统结构设计,然后详细分析了Mobile GIS、GPS、基于Wi...为了解决目前智能手机中位置服务LBS(Location Based Service)类移动应用在小环境区域不能准确提供位置服务的问题,以校园为例提出了一种基于室内外定位的LBS系统设计方案。首先介绍系统结构设计,然后详细分析了Mobile GIS、GPS、基于Wi Fi信号强度值的位置指纹定位算法等系统设计中的关键技术,最后测试验证系统的各个功能模块。测试结果表明,系统可以实现终端定位、室内位置服务、校园导航、地图服务等功能,且操作便捷,具备可行性和实用性。展开更多
基金supported by the National Natural Science Foundation of China(Grant No.:71273197)
文摘Purpose:This study intends to examine the factors influencing user adoption of location based service(LBS).Design/methodology/approach:This paper develops the research model for user adoption of LBS with the technology acceptance model(TAM) as the theoretical foundation.Using a questionnaire and sampling method,empirical data was collected from 386 participants.Structured equation modeling was used to test the validity of the proposed model.Findings:The results show that I) perceived ease of use.perceived usefulness and perceived playfulness were direct determinants of behavioral intention,and perceived ease of use has the greatest impact of the three;2) emergency,ubiquity,technology maturity and social trust all have positive and significant impacts on perceived ease of use;3) emergency and social trust significantly influence perceived usefulness positively:4) individualization and social impact significantly affect perceived playfulness positively.Research limitations:Subjects were from China’s mainland,which limits the generalizability of the research findings.The interaction effects of age,gender and user experience were not included.Practical implications:This study offers LBS operators,marketers and application developers insights into the way to attract more users by increasing perceived usefulness,ease of use and playfulness of LBS.Originality/value:Location based service is still a relatively new concept and there were few theoretical and empirical studies that examine user adoption of the serv ice.This study contributes to existing LBS adoption studies by modifying and extending TAM and meanwhile the empirical study will help the research community gain a deeper understanding of the factors affecting user adoption of LBS.
文摘为了解决目前智能手机中位置服务LBS(Location Based Service)类移动应用在小环境区域不能准确提供位置服务的问题,以校园为例提出了一种基于室内外定位的LBS系统设计方案。首先介绍系统结构设计,然后详细分析了Mobile GIS、GPS、基于Wi Fi信号强度值的位置指纹定位算法等系统设计中的关键技术,最后测试验证系统的各个功能模块。测试结果表明,系统可以实现终端定位、室内位置服务、校园导航、地图服务等功能,且操作便捷,具备可行性和实用性。
