In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the ...In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.展开更多
With the continuous development of global integration and frequent exchanges between countries,heterogeneous cultural conflicts grow as a result.A good ability of cross-cultural communication is playing an important p...With the continuous development of global integration and frequent exchanges between countries,heterogeneous cultural conflicts grow as a result.A good ability of cross-cultural communication is playing an important part in resolving these contradictions and conflicts.Cultural empathy is an important factor of cross-cultural communication ability,and is the key factor to the smooth and successful cross-cultural communication.Cultural empathy needs to follow the moderate principle—neither"missing"nor"excessive".This article discusses the connotation of cultural empathy from the basic connotation of cross-cultural communication,i.e.following the principle of moderation will be helpful in multicultural communication across cultural differences through multi-channel cultivation and,with agreement to disagree,to achieve effective cross-cultural communication.展开更多
基金funded by Key Planning Project of Philosophy and Social Sciences of Anhui Province(Number:AHSKZ2018D11).
文摘In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.
基金supported by the projects of“On the Translation of Shaanxi Dialect”(No.2017K003)“A Survey of Shaanxi Dialect’s Translation——A Case of Dialects in Jia Pingwa’s Works”(No.18JK0126)。
文摘With the continuous development of global integration and frequent exchanges between countries,heterogeneous cultural conflicts grow as a result.A good ability of cross-cultural communication is playing an important part in resolving these contradictions and conflicts.Cultural empathy is an important factor of cross-cultural communication ability,and is the key factor to the smooth and successful cross-cultural communication.Cultural empathy needs to follow the moderate principle—neither"missing"nor"excessive".This article discusses the connotation of cultural empathy from the basic connotation of cross-cultural communication,i.e.following the principle of moderation will be helpful in multicultural communication across cultural differences through multi-channel cultivation and,with agreement to disagree,to achieve effective cross-cultural communication.
