This paper examines the technological advancements,policy support,and market trends in the global hydrogen energy market by 2025.As technological innovation and international cooperation advance,hydrogen energy will a...This paper examines the technological advancements,policy support,and market trends in the global hydrogen energy market by 2025.As technological innovation and international cooperation advance,hydrogen energy will achieve commercial applications in transportation,industry,and energy storage,becoming a significant driving force in the global energy transition.展开更多
In 2024,the global LNG market exhibits an uncertain development trajectory amidst complex challenges,including weak global economic growth,heightened geopolitical risks in the oil and gas sector,and increasingly strin...In 2024,the global LNG market exhibits an uncertain development trajectory amidst complex challenges,including weak global economic growth,heightened geopolitical risks in the oil and gas sector,and increasingly stringent global climate and environmental governance measures.展开更多
The emergence of multi-access edge computing(MEC)aims at extending cloud computing capabilities to the edge of the radio access network.As the large-scale internet of things(IoT)services are rapidly growing,a single e...The emergence of multi-access edge computing(MEC)aims at extending cloud computing capabilities to the edge of the radio access network.As the large-scale internet of things(IoT)services are rapidly growing,a single edge infrastructure provider(EIP)may not be sufficient to handle the data traffic generated by these services.Most of the existing work addressed the computing resource shortage problem by optimizing tasks schedule,whereas others overcome such issue by placing computing resources on demand.However,when considering a multiple EIPs scenario,an urgent challenge is how to generate a coalition structure to maximize each EIP’s gain with a suitable price for computing resource block corresponding to a container.To this end,we design a scheme of EIPs collaboration with a market price for containers under a scenario that considers a collection of service providers(SPs)with different budgets and several EIPs distributed in geographical locations.First,we bring in the net profit market price model to generate a more reasonable equilibrium price and select the optimal EIPs for each SP by a convex program.Then we use a mathematical model to maximize EIP’s profits and form stable coalitions between EIPs by a distributed coalition formation algorithm.Numerical results demonstrate that our proposed collaborative scheme among EIPs enhances EIPs’gain and increases users’surplus.展开更多
With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hote...With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hotels, travel agencies, transportations and destinations. This application brings in new tendency which pushes the marketing distribution more timely and practically. The below statement takes the instance of tourism in Gansu and analyzes the requisite elements in adopting IT in tourism sector. It subsequently concludes that information technology application in tourism absolutely plays an essential role in promoting the quality of service and efficiency.展开更多
Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis ...Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai's tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai's tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.展开更多
Self-producing marketing is a kind of classical and effective marketing measure;recently it has drawn more and more attention and won wider application.This paper will start from Britain's prince William's wed...Self-producing marketing is a kind of classical and effective marketing measure;recently it has drawn more and more attention and won wider application.This paper will start from Britain's prince William's wedding on April 29th,2011 and analyze the self-producing marketing in marriage.Moreover,adjusted to the current marketing environment,the paper will forecast the development trend of self-producing.展开更多
For effectively early warning the marketing risk caused along with the varied environment, a BP neural network method was introduced on the basis of analyzing the shortcomings of the risk early warning method, and com...For effectively early warning the marketing risk caused along with the varied environment, a BP neural network method was introduced on the basis of analyzing the shortcomings of the risk early warning method, and combined with the practical conditions of dairy enterprises, the index system caused by the marketing risk was also studied. The＇principal component method was used for screening the indexes, the grades and critical values of the marketing risk were determined. Through the configuration of BP network, node processing and error analysis, the early warning resuits of the marketing risk were obtained. The results indicate that BP neural network method can be effectively applied through the function approach in the marketing early warning with incomplete information and complex varied conditions.展开更多
International marketing is defined as the performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation.Firstly,the marketing mix will be expl...International marketing is defined as the performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation.Firstly,the marketing mix will be explained generally.Secondly,it will focus on the discussion about the international marketing mix,including four Ps:product,promotion,price,place(distribution).Finally,according to the analysis,the conclusion will be made that it is more difficult to realize the pure standardization of marketing mix,due to the great differences,such as culture differences,physical forces,economic forces,legal forces,between countries.The best way for international marketing mix is as Coca-Cola indicated,"think globally,but act locally".展开更多
The article analyzes the marketing environment that SINOPEC （China PetroChemical Corporation） faces in the new century and proposes marketing strategies for SINOPEC. The marketing strategy centers on the consumer de...The article analyzes the marketing environment that SINOPEC （China PetroChemical Corporation） faces in the new century and proposes marketing strategies for SINOPEC. The marketing strategy centers on the consumer demand, brand marketing, distribution channels, marketing alliance, and e-commerce strategies.展开更多
The content validity of marketing performance measurement metrics in China is reported. Based on the respondents in the research, the statistic analysis of relative importance, and the frequencies of use of marketing ...The content validity of marketing performance measurement metrics in China is reported. Based on the respondents in the research, the statistic analysis of relative importance, and the frequencies of use of marketing metrics are given. It is shown that the marketing metrics are consistent with market orientation, sectors and the role of managers, that affect the way in measuring marketing performance. The investigation results provide certified basis for developing marketing performance assessment systems in Chinese enterprises.展开更多
The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merc...The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applie...展开更多
Integrating marketing and distribution businesses is crucial for improving the coordination of equipment and the efficient management of multi-energy systems.New energy sources are continuously being connected to dist...Integrating marketing and distribution businesses is crucial for improving the coordination of equipment and the efficient management of multi-energy systems.New energy sources are continuously being connected to distribution grids;this,however,increases the complexity of the information structure of marketing and distribution businesses.The existing unified data model and the coordinated application of marketing and distribution suffer from various drawbacks.As a solution,this paper presents a data model of"one graph of marketing and distribution"and a framework for graph computing,by analyzing the current trends of business and data in the marketing and distribution fields and using graph data theory.Specifically,this work aims to determine the correlation between distribution transformers and marketing users,which is crucial for elucidating the connection between marketing and distribution.In this manner,a novel identification algorithm is proposed based on the collected data for marketing and distribution.Lastly,a forecasting application is developed based on the proposed algorithm to realize the coordinated prediction and consumption of distributed photovoltaic power generation and distribution loads.Furthermore,an operation and maintenance(O&M)knowledge graph reasoning application is developed to improve the intelligent O&M ability of marketing and distribution equipment.展开更多
The purpose of this paper is to review the relationships between marketing culture and leadership, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market-based ...The purpose of this paper is to review the relationships between marketing culture and leadership, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market-based approach to organizational learning. Orga nizational behavior scholars have devoted a lot attention on the factors and conditions affecting organizational learning. The paper provides a fresh perspective on how marketing culture lead the company, disseminating and utilizing market knowledge that is externally focused on customers and competitors.展开更多
A framework on the interaction system of brand equity and marketing mix, which is characterized by brand equity as an indirect channel in realizing marketing sales, is established. Hypotheses with respect to marketing...A framework on the interaction system of brand equity and marketing mix, which is characterized by brand equity as an indirect channel in realizing marketing sales, is established. Hypotheses with respect to marketing mix's effects on brand equity are proposed. An empirical study is carried out in three categories of razor, soap and orange juice in Australia market, to illustrate brand equity measurement and test the proposed hypotheses.展开更多
Research on ＂marketing channel＂ of mobile attracts much attention in these years, but there＇re only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on ...Research on ＂marketing channel＂ of mobile attracts much attention in these years, but there＇re only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process （~HP） structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer, it provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.展开更多
Because of the contradiction between the scale of new energy installations and the continuous load growth in the central and eastern regions of China,the balance problems of the electricity market are becoming increas...Because of the contradiction between the scale of new energy installations and the continuous load growth in the central and eastern regions of China,the balance problems of the electricity market are becoming increasingly prominent,and it is urgent to solve such problems through inter-provincial electricity spot markets.First,the development history and construction status of the inter-provincial electricity spot market are summarized;second,the mechanism design of the inter-provincial electricity spot market is sorted out in terms of the market operation framework,transaction declaration,and clearing methods;subsequently,the evaluation index system of the inter-provincial electricity spot market is constructed,including four themes of electricity mutual aid and support,new energy consumption,economic benefits of market-based allocation,and social benefits of market-based allocation;finally,the operation of the inter-provincial electricity spot market is comprehensively analyzed by the algorithm based on the market operation data of 2022,which proves the feasibility and practicality of the proposed index system.展开更多
Electricity market technology plays a crucial role in promoting the development of renewable energy.Accelerating the construction of a unified national power market system improves the adaptability of the power market...Electricity market technology plays a crucial role in promoting the development of renewable energy.Accelerating the construction of a unified national power market system improves the adaptability of the power market to a high proportion of renewable energy sources.This will help optimize resource allocation,improve the flexibility and reliability of the power system,and support the consumption and utilization of renewable energy.Electricity market technology has provided strong support and promotion for the development of renewable energy through a number of aspects,such as market-oriented reform,fair participation,pricing mechanism,international cooperation,publicity and guidance,construction of the electricity market system,green power trading,technological progress and policy support.展开更多
5 October 2013, Houston--The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, announced that ZTE will be the official smartphone of the Houston Rockets for the 2013-14 NBA sea...5 October 2013, Houston--The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, announced that ZTE will be the official smartphone of the Houston Rockets for the 2013-14 NBA season. This is the first partnership of its kind for ZTE globally and the first big consumer marketing push in the United States since the company entered the country 15 years ago.展开更多
文摘This paper examines the technological advancements,policy support,and market trends in the global hydrogen energy market by 2025.As technological innovation and international cooperation advance,hydrogen energy will achieve commercial applications in transportation,industry,and energy storage,becoming a significant driving force in the global energy transition.
文摘In 2024,the global LNG market exhibits an uncertain development trajectory amidst complex challenges,including weak global economic growth,heightened geopolitical risks in the oil and gas sector,and increasingly stringent global climate and environmental governance measures.
基金supported by National Natural Science Foundation of China(No.6206020135)Key Research and Development Program of Gansu Province(No.20YF8GA123)+1 种基金Gansu Provincial Department of Education University Faculty Innovation Fund Project(No.2024B-059)Youth Science Fund Project of Lanzhou Jiaotong University(No.1200061307).
文摘The emergence of multi-access edge computing(MEC)aims at extending cloud computing capabilities to the edge of the radio access network.As the large-scale internet of things(IoT)services are rapidly growing,a single edge infrastructure provider(EIP)may not be sufficient to handle the data traffic generated by these services.Most of the existing work addressed the computing resource shortage problem by optimizing tasks schedule,whereas others overcome such issue by placing computing resources on demand.However,when considering a multiple EIPs scenario,an urgent challenge is how to generate a coalition structure to maximize each EIP’s gain with a suitable price for computing resource block corresponding to a container.To this end,we design a scheme of EIPs collaboration with a market price for containers under a scenario that considers a collection of service providers(SPs)with different budgets and several EIPs distributed in geographical locations.First,we bring in the net profit market price model to generate a more reasonable equilibrium price and select the optimal EIPs for each SP by a convex program.Then we use a mathematical model to maximize EIP’s profits and form stable coalitions between EIPs by a distributed coalition formation algorithm.Numerical results demonstrate that our proposed collaborative scheme among EIPs enhances EIPs’gain and increases users’surplus.
文摘With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hotels, travel agencies, transportations and destinations. This application brings in new tendency which pushes the marketing distribution more timely and practically. The below statement takes the instance of tourism in Gansu and analyzes the requisite elements in adopting IT in tourism sector. It subsequently concludes that information technology application in tourism absolutely plays an essential role in promoting the quality of service and efficiency.
文摘Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai's tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai's tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.
文摘Self-producing marketing is a kind of classical and effective marketing measure;recently it has drawn more and more attention and won wider application.This paper will start from Britain's prince William's wedding on April 29th,2011 and analyze the self-producing marketing in marriage.Moreover,adjusted to the current marketing environment,the paper will forecast the development trend of self-producing.
文摘For effectively early warning the marketing risk caused along with the varied environment, a BP neural network method was introduced on the basis of analyzing the shortcomings of the risk early warning method, and combined with the practical conditions of dairy enterprises, the index system caused by the marketing risk was also studied. The＇principal component method was used for screening the indexes, the grades and critical values of the marketing risk were determined. Through the configuration of BP network, node processing and error analysis, the early warning resuits of the marketing risk were obtained. The results indicate that BP neural network method can be effectively applied through the function approach in the marketing early warning with incomplete information and complex varied conditions.
文摘International marketing is defined as the performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation.Firstly,the marketing mix will be explained generally.Secondly,it will focus on the discussion about the international marketing mix,including four Ps:product,promotion,price,place(distribution).Finally,according to the analysis,the conclusion will be made that it is more difficult to realize the pure standardization of marketing mix,due to the great differences,such as culture differences,physical forces,economic forces,legal forces,between countries.The best way for international marketing mix is as Coca-Cola indicated,"think globally,but act locally".
文摘The article analyzes the marketing environment that SINOPEC （China PetroChemical Corporation） faces in the new century and proposes marketing strategies for SINOPEC. The marketing strategy centers on the consumer demand, brand marketing, distribution channels, marketing alliance, and e-commerce strategies.
文摘The content validity of marketing performance measurement metrics in China is reported. Based on the respondents in the research, the statistic analysis of relative importance, and the frequencies of use of marketing metrics are given. It is shown that the marketing metrics are consistent with market orientation, sectors and the role of managers, that affect the way in measuring marketing performance. The investigation results provide certified basis for developing marketing performance assessment systems in Chinese enterprises.
基金This research was supported by the National Social Sci-ence Foundation of China under Grant 06CJL019.
文摘The function of E-commerce is becoming more and more widely applied to many fields,which bring about some new challenges and opportunities for the construction of marketing model.It is proved that the more E-com- merce applied to the construction of marketing,the more precision of forecast for the enterprises can acquire,which is very helpful for the production and marketing of enterprises.Therefore,the research on the E-commerce applied to the construction of marketing is popular today.This paper applie...
基金This work was supported by the National Key R&D Program of China(2020YFB0905900).
文摘Integrating marketing and distribution businesses is crucial for improving the coordination of equipment and the efficient management of multi-energy systems.New energy sources are continuously being connected to distribution grids;this,however,increases the complexity of the information structure of marketing and distribution businesses.The existing unified data model and the coordinated application of marketing and distribution suffer from various drawbacks.As a solution,this paper presents a data model of"one graph of marketing and distribution"and a framework for graph computing,by analyzing the current trends of business and data in the marketing and distribution fields and using graph data theory.Specifically,this work aims to determine the correlation between distribution transformers and marketing users,which is crucial for elucidating the connection between marketing and distribution.In this manner,a novel identification algorithm is proposed based on the collected data for marketing and distribution.Lastly,a forecasting application is developed based on the proposed algorithm to realize the coordinated prediction and consumption of distributed photovoltaic power generation and distribution loads.Furthermore,an operation and maintenance(O&M)knowledge graph reasoning application is developed to improve the intelligent O&M ability of marketing and distribution equipment.
文摘The purpose of this paper is to review the relationships between marketing culture and leadership, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market-based approach to organizational learning. Orga nizational behavior scholars have devoted a lot attention on the factors and conditions affecting organizational learning. The paper provides a fresh perspective on how marketing culture lead the company, disseminating and utilizing market knowledge that is externally focused on customers and competitors.
文摘A framework on the interaction system of brand equity and marketing mix, which is characterized by brand equity as an indirect channel in realizing marketing sales, is established. Hypotheses with respect to marketing mix's effects on brand equity are proposed. An empirical study is carried out in three categories of razor, soap and orange juice in Australia market, to illustrate brand equity measurement and test the proposed hypotheses.
文摘Research on ＂marketing channel＂ of mobile attracts much attention in these years, but there＇re only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process （~HP） structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer, it provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.
基金State Grid Jibei Electric Power Company Limited(no.SGJBJY00GPJS2310051)Natural Science Foundation of Beijing Municipality(no.9242015).
文摘Because of the contradiction between the scale of new energy installations and the continuous load growth in the central and eastern regions of China,the balance problems of the electricity market are becoming increasingly prominent,and it is urgent to solve such problems through inter-provincial electricity spot markets.First,the development history and construction status of the inter-provincial electricity spot market are summarized;second,the mechanism design of the inter-provincial electricity spot market is sorted out in terms of the market operation framework,transaction declaration,and clearing methods;subsequently,the evaluation index system of the inter-provincial electricity spot market is constructed,including four themes of electricity mutual aid and support,new energy consumption,economic benefits of market-based allocation,and social benefits of market-based allocation;finally,the operation of the inter-provincial electricity spot market is comprehensively analyzed by the algorithm based on the market operation data of 2022,which proves the feasibility and practicality of the proposed index system.
文摘Electricity market technology plays a crucial role in promoting the development of renewable energy.Accelerating the construction of a unified national power market system improves the adaptability of the power market to a high proportion of renewable energy sources.This will help optimize resource allocation,improve the flexibility and reliability of the power system,and support the consumption and utilization of renewable energy.Electricity market technology has provided strong support and promotion for the development of renewable energy through a number of aspects,such as market-oriented reform,fair participation,pricing mechanism,international cooperation,publicity and guidance,construction of the electricity market system,green power trading,technological progress and policy support.
文摘5 October 2013, Houston--The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, announced that ZTE will be the official smartphone of the Houston Rockets for the 2013-14 NBA season. This is the first partnership of its kind for ZTE globally and the first big consumer marketing push in the United States since the company entered the country 15 years ago.
