The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would he...The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.展开更多
近年来,AI设计爆火出圈并对人们的生活产生了巨大的影响。当老字号品牌遇到AI设计时会产生怎样的火花?深入研究AI设计老字号品牌产品的作用机理和消费者的产品态度对老字号品牌具有现实意义。本文将AI设计产品的理念引入老字号品牌的研...近年来,AI设计爆火出圈并对人们的生活产生了巨大的影响。当老字号品牌遇到AI设计时会产生怎样的火花?深入研究AI设计老字号品牌产品的作用机理和消费者的产品态度对老字号品牌具有现实意义。本文将AI设计产品的理念引入老字号品牌的研究,通过设计四个情境实验,探讨了老字号品牌产品设计来源(AI v s.人类)对产品态度的影响、中介机制及边界条件。研究结果显示,老字号品牌使用AI(v s.人类)设计产品对消费者产品态度产生积极影响,其中新奇感起到中介作用。同时,老字号品牌产品设计来源对新奇感的影响受到品牌概念的调节及消费者怀旧倾向的再调节作用。此外,消费者对老字号品牌的规范信念在老字号品牌产品设计来源对产品态度的影响中起调节作用。本研究拓展了老字号品牌产品设计的理论研究,为老字号品牌如何选择产品设计来源以改善消费者的产品态度提供了实践启示。展开更多
The sustainable development of the low carbon industry is depended on the brand strategy;brand strategy is the important part of low carbon industry.The brand strategy is the important support and the security of low ...The sustainable development of the low carbon industry is depended on the brand strategy;brand strategy is the important part of low carbon industry.The brand strategy is the important support and the security of low carbon industry;it is also the part and parcel of the development of low carbon industry.Its spiritual connotation owns intellectual property legal attributes,the brand strategy of low carbon industry is a series of activities which is to use the intellectual property law to provide the powerful legal support and legal protection when the low carbon industry setting up and developing to realize the development and the perfection of low carbon industry.Our legal system about the low carbon industry still remains lots of defects and weakness,how to use the existing legal system to develop the brand strategy of the low carbon industry is as important as making up for the shortage of the law.展开更多
文摘The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.
文摘近年来,AI设计爆火出圈并对人们的生活产生了巨大的影响。当老字号品牌遇到AI设计时会产生怎样的火花?深入研究AI设计老字号品牌产品的作用机理和消费者的产品态度对老字号品牌具有现实意义。本文将AI设计产品的理念引入老字号品牌的研究,通过设计四个情境实验,探讨了老字号品牌产品设计来源(AI v s.人类)对产品态度的影响、中介机制及边界条件。研究结果显示,老字号品牌使用AI(v s.人类)设计产品对消费者产品态度产生积极影响,其中新奇感起到中介作用。同时,老字号品牌产品设计来源对新奇感的影响受到品牌概念的调节及消费者怀旧倾向的再调节作用。此外,消费者对老字号品牌的规范信念在老字号品牌产品设计来源对产品态度的影响中起调节作用。本研究拓展了老字号品牌产品设计的理论研究,为老字号品牌如何选择产品设计来源以改善消费者的产品态度提供了实践启示。
基金the Social Science Fund Project of Jiangsu Province 2010:One of the results of the study on brand strategy development of low carbon industry in Jiangsu Province,(NO:10GLD022)
文摘The sustainable development of the low carbon industry is depended on the brand strategy;brand strategy is the important part of low carbon industry.The brand strategy is the important support and the security of low carbon industry;it is also the part and parcel of the development of low carbon industry.Its spiritual connotation owns intellectual property legal attributes,the brand strategy of low carbon industry is a series of activities which is to use the intellectual property law to provide the powerful legal support and legal protection when the low carbon industry setting up and developing to realize the development and the perfection of low carbon industry.Our legal system about the low carbon industry still remains lots of defects and weakness,how to use the existing legal system to develop the brand strategy of the low carbon industry is as important as making up for the shortage of the law.
