Advertising avoidance is resistance to advertising intrusion.This issue has been the subject of much academic research in recent years.To guide scholars to better carry out relevant research and promote enterprises to...Advertising avoidance is resistance to advertising intrusion.This issue has been the subject of much academic research in recent years.To guide scholars to better carry out relevant research and promote enterprises to better implement advertising activities,this study intends to summarize the relevant research on advertising avoidance in recent years.The specific method is to use the core literature meta-analysis method to identify,filter,and screen relevant literature published in core journals from 1997 to 2020 with the keywords advertising avoidance and advertising resistance.We review the collected articles from the following perspectives:the definition and classification,external stimulating factors,internal perception factors,and moderating factors of advertising avoidance.On this basis,the SOMR model of advertising avoidance is constructed according to the SOR model.Finally,some prospects for future related research are presented.展开更多
This paper is going to focus on the lexis characteristics of the advertisement English in stylistics. The lexis characteristics of advertisement include using the new form of the spelling of a word to attract the cons...This paper is going to focus on the lexis characteristics of the advertisement English in stylistics. The lexis characteristics of advertisement include using the new form of the spelling of a word to attract the consumers’ attention; using the borrowed words to enhance the transmission effect of the advertisements; Frequent use of some verbs, adjectives to express the information and enhance the effect of language expression; Using the compounds in flexibility. Meanwhile, we could find out that some specific terms are used and the word used in advertisements show the gender.展开更多
Journal of Palaeogeography will totally publish 4 issues in 2006 with RMB￥25．00 per copy and RMB￥ 100.00 per volume．The overseas readers can subscribe the journal directly from the editorial office．We only charge...Journal of Palaeogeography will totally publish 4 issues in 2006 with RMB￥25．00 per copy and RMB￥ 100.00 per volume．The overseas readers can subscribe the journal directly from the editorial office．We only charge the corresponding international postage in addition and the average postage is RMB￥30．00 terminally and RMB￥120．00 yearly．展开更多
Based on a systematic analysis of newspaper advertisements the paper intends to explore the language characteristics of English advertisements in the aspect of word choice and grammatical patterns. In this way, it wil...Based on a systematic analysis of newspaper advertisements the paper intends to explore the language characteristics of English advertisements in the aspect of word choice and grammatical patterns. In this way, it will direct us to the right way to the study of English advertisement.展开更多
Through a careful analysis and comparison of advertisements presented in English newspapers and magazines the paper makes an exploration of the rhetorical skills and stylistic features commonly used in English adverti...Through a careful analysis and comparison of advertisements presented in English newspapers and magazines the paper makes an exploration of the rhetorical skills and stylistic features commonly used in English advertisements so as to help us appreciate and master the highlights of English newspaper advertisements.展开更多
文摘Advertising avoidance is resistance to advertising intrusion.This issue has been the subject of much academic research in recent years.To guide scholars to better carry out relevant research and promote enterprises to better implement advertising activities,this study intends to summarize the relevant research on advertising avoidance in recent years.The specific method is to use the core literature meta-analysis method to identify,filter,and screen relevant literature published in core journals from 1997 to 2020 with the keywords advertising avoidance and advertising resistance.We review the collected articles from the following perspectives:the definition and classification,external stimulating factors,internal perception factors,and moderating factors of advertising avoidance.On this basis,the SOMR model of advertising avoidance is constructed according to the SOR model.Finally,some prospects for future related research are presented.
文摘This paper is going to focus on the lexis characteristics of the advertisement English in stylistics. The lexis characteristics of advertisement include using the new form of the spelling of a word to attract the consumers’ attention; using the borrowed words to enhance the transmission effect of the advertisements; Frequent use of some verbs, adjectives to express the information and enhance the effect of language expression; Using the compounds in flexibility. Meanwhile, we could find out that some specific terms are used and the word used in advertisements show the gender.
文摘Journal of Palaeogeography will totally publish 4 issues in 2006 with RMB￥25．00 per copy and RMB￥ 100.00 per volume．The overseas readers can subscribe the journal directly from the editorial office．We only charge the corresponding international postage in addition and the average postage is RMB￥30．00 terminally and RMB￥120．00 yearly．
文摘Based on a systematic analysis of newspaper advertisements the paper intends to explore the language characteristics of English advertisements in the aspect of word choice and grammatical patterns. In this way, it will direct us to the right way to the study of English advertisement.
文摘Through a careful analysis and comparison of advertisements presented in English newspapers and magazines the paper makes an exploration of the rhetorical skills and stylistic features commonly used in English advertisements so as to help us appreciate and master the highlights of English newspaper advertisements.
