With the rapid development of Internet ,Web usage mining plays very important role in many fields includ-ing personalizing information service ,improving designs and service of Web sites ,developing the personal elect...With the rapid development of Internet ,Web usage mining plays very important role in many fields includ-ing personalizing information service ,improving designs and service of Web sites ,developing the personal electric com-merce ,building adaptive Web sites, promoting the reputation and income of Web sites. The paper introduces the defi-nition and classification of Web mining firstly,then the main technology and method of Web log preprocessing,the pri-mary algorithm of Web usage mining ,the evaluation method and important applications of Web usage mining are dis-cussed in detail. At the end ,the trend and research course concerning the Web usage mining are concluded.展开更多
本文在将用户对 Web 站点访问行为表示成用户访问事务基础上,给出有关兴趣度、相似度、聚类中心定义,提出基于 ISODATA 算法的路径聚类方法,并对实际网站 Web 日志文件进行实验,结果表明该方法不但能够发现群体用户访问模式,而且还得到...本文在将用户对 Web 站点访问行为表示成用户访问事务基础上,给出有关兴趣度、相似度、聚类中心定义,提出基于 ISODATA 算法的路径聚类方法,并对实际网站 Web 日志文件进行实验,结果表明该方法不但能够发现群体用户访问模式,而且还得到较为合理的模式聚类个数。展开更多
文摘With the rapid development of Internet ,Web usage mining plays very important role in many fields includ-ing personalizing information service ,improving designs and service of Web sites ,developing the personal electric com-merce ,building adaptive Web sites, promoting the reputation and income of Web sites. The paper introduces the defi-nition and classification of Web mining firstly,then the main technology and method of Web log preprocessing,the pri-mary algorithm of Web usage mining ,the evaluation method and important applications of Web usage mining are dis-cussed in detail. At the end ,the trend and research course concerning the Web usage mining are concluded.
