Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model o...Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.展开更多
目的探讨高血压患者对的高血压管理平台的使用意愿,并基于整合型信息技术接受与使用(unified theory of acceptance and use of technology,UTAUT)模型阐明影响患者使用平台的因素。方法在文献研究基础上,以UTAUT模型为理论依据,初步构...目的探讨高血压患者对的高血压管理平台的使用意愿,并基于整合型信息技术接受与使用(unified theory of acceptance and use of technology,UTAUT)模型阐明影响患者使用平台的因素。方法在文献研究基础上,以UTAUT模型为理论依据,初步构建高血压管理平台患者使用意愿模型,自行设计问卷进行调查。结果共调查283例高血压患者,得分最高的是促成因素中的条目16,为(4.01±0.971)分。绩效期望、努力期望、社会影响、促成因素对使用意愿皆为正向影响(P<0.05),感知风险为负向影响(P<0.05);努力期望正向作用于绩效期望(P<0.001),自我效能正向影响努力期望(P<0.05);感知风险对绩效期望没有显著影响(P>0.05),自我效能对使用意愿没有显著影响(P>0.05)。结论绩效期望、努力期望、社会影响、促成因素、感知风险是高血压管理平台患者使用意愿的主要影响因素,自我效能对使用意愿的影响在本研究中未得到证明。展开更多
基金the periodical achievment of National Natural Science Foundation of China(71771126)The Key Project of Social Science Research in Jiangsu(17GLB013)
文摘Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly.
文摘目的探讨高血压患者对的高血压管理平台的使用意愿,并基于整合型信息技术接受与使用(unified theory of acceptance and use of technology,UTAUT)模型阐明影响患者使用平台的因素。方法在文献研究基础上,以UTAUT模型为理论依据,初步构建高血压管理平台患者使用意愿模型,自行设计问卷进行调查。结果共调查283例高血压患者,得分最高的是促成因素中的条目16,为(4.01±0.971)分。绩效期望、努力期望、社会影响、促成因素对使用意愿皆为正向影响(P<0.05),感知风险为负向影响(P<0.05);努力期望正向作用于绩效期望(P<0.001),自我效能正向影响努力期望(P<0.05);感知风险对绩效期望没有显著影响(P>0.05),自我效能对使用意愿没有显著影响(P>0.05)。结论绩效期望、努力期望、社会影响、促成因素、感知风险是高血压管理平台患者使用意愿的主要影响因素,自我效能对使用意愿的影响在本研究中未得到证明。
