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Exploring switch tendency between cyclists and non-cyclists using market segmentation approach
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作者 叶茂 于淼 +2 位作者 杨晨 胡启洲 李志斌 《Journal of Central South University》 SCIE EI CAS CSCD 2015年第12期4890-4900,共11页
This work aimed to explore the switch tendency of bicycle use between cyclists and non-cyclists.The attitude based market segmentation approach was proposed to achieve the research objective.The filed investigations w... This work aimed to explore the switch tendency of bicycle use between cyclists and non-cyclists.The attitude based market segmentation approach was proposed to achieve the research objective.The filed investigations were conducted in Nanjing,China,to obtain travelers' actions and attitudes towards bicycle uses.The structural equation modeling(SEM) was used to identify the attitudinal factors indicating variables and to explore the interrelationships among them.The SEMs were developed separately for the cyclist group and the non-cyclist group.All respondents were clustered into eight distinct segments by six selected attitudinal factors.The mode switch tendency and attitude in each segment is different from others,indicating that different segments have particular policies or strategies to encourage cycling.Policy implications that best serve the potential bicycle users were discussed to reduce the number of cyclists who have high tendency to use other modes,and increase the possibility of using bicycle in the non-cyclists group with the moderate and high switch tendency. 展开更多
关键词 cyclists and non-cyclists switch tendency market segmentation approach structural equation modeling attitudinal factors
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Investigating the influence of street environment characteristics on perceived restoration benefits:A case study in Shenzhen
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作者 Qingfeng Zhou Xueming Liu Donghui Dai 《西部人居环境学刊》 2020年第S01期10-23,共14页
Nowadays,crowded environment and high-speed life pace are likely to bring mental stress and fatigue to citizens.How to apply achievements of the restorative environment into urban planning and environmental design has... Nowadays,crowded environment and high-speed life pace are likely to bring mental stress and fatigue to citizens.How to apply achievements of the restorative environment into urban planning and environmental design has received more attention in recent years.Earlier research does not provide detailed information about the specific components of the physical environment that support restoration.This study explores which characteristics of the street environment and psychological factors of the street environment have an impact on subjective restoration.The streets were sampled from Shenzhen.Each street was represented by a single photo.The photo was quantified in terms of the different objective street components and also rated on psychological variables related to restoration.The rating on the psychological variables,being away,fascination,coherence,scope,the likelihood of restoration,and preference were provided by people of various ages and occupations.The results show that:1)the proportion of natural elements have the greatest impact on street restoration benefits and preference,and its impact is robust;2)the two characteristics of street safety and quiet are important to street restoration benefits and preferences;3)fascination and being away have a greater impact on restorative benefits of streets,followed by coherence,and the scope of the street has no significant effect on restorative benefits.The study could provide evidence for policy-makers and urban design and planning interventions. 展开更多
关键词 Street environment Attention restoration theory structural equation model Rstoration benefits Shezhen
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