Purpose: This research aims to identify product search tasks in online shopplng ana analyze the characteristics of consumer multi-tasking search sessions. Design/methodology/approach: The experimental dataset contai...Purpose: This research aims to identify product search tasks in online shopplng ana analyze the characteristics of consumer multi-tasking search sessions. Design/methodology/approach: The experimental dataset contains 8,949 queries of 582 users from 3,483 search sessions. A sequential comparison of the Jaccard similarity coefficient between two adjacent search queries and hierarchical clustering of queries is used to identify search tasks. Findings: (1) Users issued a similar number of queries (1.43 to 1.47) with similar lengths (7.3-7.6 characters) per task in mono-tasking and multi-tasking sessions, and (2) Users spent more time on average in sessions with more tasks, but spent less time for each task when the number of tasks increased in a session. Research limitations: The task identification method that relies only on query terms does not completely reflect the complex nature of consumer shopping behavior.Practical implications: These results provide an exploratory understanding of the relationships among multiple shopping tasks, and can be useful for product recommendation and shopping task prediction. Originality/value: The originality of this research is its use of query clustering with online shopping task identification and analysis, and the analysis of product search session characteristics.展开更多
ZTE announced that it successfully hosted IEEE802.16’s Session 31 on 17-20 May,2004 in Shenzhen,China.It isthe first time that IEEE802 session was hostedby a Chinese enterprise,and it is also anotherachievement Z’FE...ZTE announced that it successfully hosted IEEE802.16’s Session 31 on 17-20 May,2004 in Shenzhen,China.It isthe first time that IEEE802 session was hostedby a Chinese enterprise,and it is also anotherachievement Z’FE hasmade in the international展开更多
英语中表达“会议”的词很多。下面介绍中学英语课文中常见的4个词: 1.conference表示比较正式的会议。当然也包括两个人的会谈。conference比meeting更正式一些。如: a.I had a conference with my boss. 我同我的老板进行一次会谈。 b...英语中表达“会议”的词很多。下面介绍中学英语课文中常见的4个词: 1.conference表示比较正式的会议。当然也包括两个人的会谈。conference比meeting更正式一些。如: a.I had a conference with my boss. 我同我的老板进行一次会谈。 b.The business conference at Beijing between China and South Koreaturned out to be a success.展开更多
基金supported by the National Science Foundation of China(NSFC)Grant(No.71373015)
文摘Purpose: This research aims to identify product search tasks in online shopplng ana analyze the characteristics of consumer multi-tasking search sessions. Design/methodology/approach: The experimental dataset contains 8,949 queries of 582 users from 3,483 search sessions. A sequential comparison of the Jaccard similarity coefficient between two adjacent search queries and hierarchical clustering of queries is used to identify search tasks. Findings: (1) Users issued a similar number of queries (1.43 to 1.47) with similar lengths (7.3-7.6 characters) per task in mono-tasking and multi-tasking sessions, and (2) Users spent more time on average in sessions with more tasks, but spent less time for each task when the number of tasks increased in a session. Research limitations: The task identification method that relies only on query terms does not completely reflect the complex nature of consumer shopping behavior.Practical implications: These results provide an exploratory understanding of the relationships among multiple shopping tasks, and can be useful for product recommendation and shopping task prediction. Originality/value: The originality of this research is its use of query clustering with online shopping task identification and analysis, and the analysis of product search session characteristics.
文摘ZTE announced that it successfully hosted IEEE802.16’s Session 31 on 17-20 May,2004 in Shenzhen,China.It isthe first time that IEEE802 session was hostedby a Chinese enterprise,and it is also anotherachievement Z’FE hasmade in the international
文摘英语中表达“会议”的词很多。下面介绍中学英语课文中常见的4个词: 1.conference表示比较正式的会议。当然也包括两个人的会谈。conference比meeting更正式一些。如: a.I had a conference with my boss. 我同我的老板进行一次会谈。 b.The business conference at Beijing between China and South Koreaturned out to be a success.