The present situation of study of Chinese and English navigation idioms is examined from the perspective of semiotics.Firstly,the author expounds the background of the study on navigation idioms.Secondly,the paper exp...The present situation of study of Chinese and English navigation idioms is examined from the perspective of semiotics.Firstly,the author expounds the background of the study on navigation idioms.Secondly,the paper expounds several core concepts related to research.In the end,the article summarizes the vast majority of navigation idioms from the perspective of language and cultural relations with the relevant published literature,as well as cnki.net and English journals,and rarely studies navigation idi⁃oms systematically from the perspective of semiotics.Therefore,it is necessary to carry out this study and find out the cultural simi⁃larities and differences from another perspective.展开更多
This paper attempts to review the semiotic study of brands.Due to the various traditions of semiotics,the approach in question contains several ways of interpretation,including structural semiotics and Peircean semiot...This paper attempts to review the semiotic study of brands.Due to the various traditions of semiotics,the approach in question contains several ways of interpretation,including structural semiotics and Peircean semiotics.Former researchers mainly focus on the first method and seldom employ the second one.Despite a review of former studies,this paper also puts forward a new pattern of study and points out the significance of the semiotic approach and queries remained to be settled.展开更多
文摘The present situation of study of Chinese and English navigation idioms is examined from the perspective of semiotics.Firstly,the author expounds the background of the study on navigation idioms.Secondly,the paper expounds several core concepts related to research.In the end,the article summarizes the vast majority of navigation idioms from the perspective of language and cultural relations with the relevant published literature,as well as cnki.net and English journals,and rarely studies navigation idi⁃oms systematically from the perspective of semiotics.Therefore,it is necessary to carry out this study and find out the cultural simi⁃larities and differences from another perspective.
文摘This paper attempts to review the semiotic study of brands.Due to the various traditions of semiotics,the approach in question contains several ways of interpretation,including structural semiotics and Peircean semiotics.Former researchers mainly focus on the first method and seldom employ the second one.Despite a review of former studies,this paper also puts forward a new pattern of study and points out the significance of the semiotic approach and queries remained to be settled.
