English, as an international language, is becoming more and more important in our society. The globalization of English is accepted by more and more countries. Its proficiency has become a major requirement for attain...English, as an international language, is becoming more and more important in our society. The globalization of English is accepted by more and more countries. Its proficiency has become a major requirement for attaining the highest level of professional and economic success around the world. Known as"president's jogging shoes","New Balance" has achieved a great success in the United States and many other countries. However, its development in China is not very smooth because of the deference between English and Chinese culture. Several frustrations have led to continual changes in its marketing strategies. Based on the development of"New Balance"in China and the 4 P theory, in the paper some suggestions are introduced to improve its marketing strategies and contribute to its better and sustainable development in China.展开更多
The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to ent...The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to enter the mobile market,mainly focusing on mo- bile technologies selection,differentiable services,regional strate- gies and price policies.展开更多
The package offered by Bouygues Télécoms includes a MicroSD card that can be used to store multimedia contents （picture, music, videos） and offers up to 8GB of memory.
China has set aggressive goals to increase the production of branded textile and clothing goods. According to a circular published by the Ministry of Commerce and six other government industries in June, China is dete...China has set aggressive goals to increase the production of branded textile and clothing goods. According to a circular published by the Ministry of Commerce and six other government industries in June, China is determined to foster a number of internationally recognized name brands by 2010. The展开更多
文摘English, as an international language, is becoming more and more important in our society. The globalization of English is accepted by more and more countries. Its proficiency has become a major requirement for attaining the highest level of professional and economic success around the world. Known as"president's jogging shoes","New Balance" has achieved a great success in the United States and many other countries. However, its development in China is not very smooth because of the deference between English and Chinese culture. Several frustrations have led to continual changes in its marketing strategies. Based on the development of"New Balance"in China and the 4 P theory, in the paper some suggestions are introduced to improve its marketing strategies and contribute to its better and sustainable development in China.
文摘The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to enter the mobile market,mainly focusing on mo- bile technologies selection,differentiable services,regional strate- gies and price policies.
文摘The package offered by Bouygues Télécoms includes a MicroSD card that can be used to store multimedia contents （picture, music, videos） and offers up to 8GB of memory.
文摘China has set aggressive goals to increase the production of branded textile and clothing goods. According to a circular published by the Ministry of Commerce and six other government industries in June, China is determined to foster a number of internationally recognized name brands by 2010. The
