In English business news discourses, there are numerous financial words or terms which are quite difficult for readers to under-stand, especially those ones built on the basis of metaphorical mechanism. Conceptual Met...In English business news discourses, there are numerous financial words or terms which are quite difficult for readers to under-stand, especially those ones built on the basis of metaphorical mechanism. Conceptual Metaphor has a strong power to explain the cor-rect meaning of these words with their specific types of metaphors. Through the explanation of the meaning construction of the metaphori-cal words, it can be a great help for the news readers to master the accurate and deep-seated messages in the discourse. Simultaneously,it gives the reader an insight into the English culture in order to grasp the international economic trends and makes them accomplishcross-cultural communication task with ease.展开更多
文摘In English business news discourses, there are numerous financial words or terms which are quite difficult for readers to under-stand, especially those ones built on the basis of metaphorical mechanism. Conceptual Metaphor has a strong power to explain the cor-rect meaning of these words with their specific types of metaphors. Through the explanation of the meaning construction of the metaphori-cal words, it can be a great help for the news readers to master the accurate and deep-seated messages in the discourse. Simultaneously,it gives the reader an insight into the English culture in order to grasp the international economic trends and makes them accomplishcross-cultural communication task with ease.
