Shopping on line is always the promising enterprise on line,but Chinese people don’t be pleased with the development of web shopping.Among the attributes of web shopping,we must make sure weightiness of each attribut...Shopping on line is always the promising enterprise on line,but Chinese people don’t be pleased with the development of web shopping.Among the attributes of web shopping,we must make sure weightiness of each attribute,classify consumers according as their taste,confirm the most popular attributes combination.Traditional marketing researching method sometimes only can do qualitative analysis.The paper uses conjoint analysis to analyses attributes of shopping on line statistically.展开更多
文摘Shopping on line is always the promising enterprise on line,but Chinese people don’t be pleased with the development of web shopping.Among the attributes of web shopping,we must make sure weightiness of each attribute,classify consumers according as their taste,confirm the most popular attributes combination.Traditional marketing researching method sometimes only can do qualitative analysis.The paper uses conjoint analysis to analyses attributes of shopping on line statistically.
