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基于用户画像算法的饲料电商精准营销策略研究 被引量:4
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作者 张亮 《中国饲料》 北大核心 2024年第20期100-103,共4页
传统饲料营销模式由于地域限制、信息不对称等因素,难以满足畜牧养殖户的多样化、个性化需求,而电商平台的出现,虽然丰富了饲料营销渠道,但依旧没有解决客户转化率低、产品滞销的根本性问题。为此,文章首先分析了用户画像算法与精准营... 传统饲料营销模式由于地域限制、信息不对称等因素,难以满足畜牧养殖户的多样化、个性化需求,而电商平台的出现,虽然丰富了饲料营销渠道,但依旧没有解决客户转化率低、产品滞销的根本性问题。为此,文章首先分析了用户画像算法与精准营销的内涵,然后深入研究了用户画像算法在饲料电商精准营销中的作用,并提出了饲料电商精准营销策略,旨在帮助饲料企业更好地应对日益激烈的市场竞争,让饲料产品能够从海量竞品中脱颖而出,实现饲料产品的促销。 展开更多
关键词 用户画像算法 精准营销 饲料电商 营销渠道
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Research on Collaborative Filtering Recommendation Algorithm Based on Improved User Portraits 被引量:3
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作者 HOU Meng WANG Guo-peng +2 位作者 SONG Li-zhe WANG Hao-yue SI Zhan-jun 《印刷与数字媒体技术研究》 CAS 北大核心 2024年第6期117-123,134,共8页
With the arrival of the big data era,the phenomenon of information overload is becoming increasingly severe.In response to the common issue of sparse user rating matrices in recommendation systems,a collaborative filt... With the arrival of the big data era,the phenomenon of information overload is becoming increasingly severe.In response to the common issue of sparse user rating matrices in recommendation systems,a collaborative filtering recommendation algorithm was proposed based on improved user profiles in this study.Firstly,a profile labeling system was constructed based on user characteristics.This study proposed that user profile labels should be created using basic user information and basic item information,in order to construct multidimensional user profiles.TF-IDF algorithm was used to determine the weights of user-item feature labels.Secondly,user similarity was calculated by weighting both profile-based collaborative filtering and user-based collaborative filtering algorithms,and the final user similarity was obtained by harmonizing these weights.Finally,personalized recommendations were generated using Top-N method.Validation with the MovieLens-1M dataset revealed that this algorithm enhances both recommendation Precision and Recall compared to single-method approaches(recommendation algorithm based on user portrait and user-based collaborative filtering algorithm). 展开更多
关键词 Collaborative filtering User profiling Recommender system SIMILARITY
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Research on User Profile Construction Method Based on Improved TF-IDF Algorithm
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作者 SHAO Ze-ming LI Yu-ang +4 位作者 YANG Ke WANG Guo-peng LIU Xing-guo CHEN Han-ning SI Zhan-jun 《印刷与数字媒体技术研究》 CAS 北大核心 2024年第6期110-116,共7页
In the data-driven era of the internet and business environments,constructing accurate user profiles is paramount for personalized user understanding and classification.The traditional TF-IDF algorithm has some limita... In the data-driven era of the internet and business environments,constructing accurate user profiles is paramount for personalized user understanding and classification.The traditional TF-IDF algorithm has some limitations when evaluating the impact of words on classification results.Consequently,an improved TF-IDF-K algorithm was introduced in this study,which included an equalization factor,aimed at constructing user profiles by processing and analyzing user search records.Through the training and prediction capabilities of a Support Vector Machine(SVM),it enabled the prediction of user demographic attributes.The experimental results demonstrated that the TF-IDF-K algorithm has achieved a significant improvement in classification accuracy and reliability. 展开更多
关键词 TF-IDF-K algorithm User profiling Equalization factor SVM
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