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解读“复合地产” 被引量:1
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作者 郭梓文 《中国建设信息》 2003年第284期40-41,共2页
何为“复合地产” 房地产开发理念可以分为功能价值和文化价值,所谓功能价值就是有形的、实用的、可见的东西,比如规划设计、户型设计、建材使用等。文化价值就是指无形的内涵,是一种生活方式。不同的房地产开发商对房地产有不同的开发... 何为“复合地产” 房地产开发理念可以分为功能价值和文化价值,所谓功能价值就是有形的、实用的、可见的东西,比如规划设计、户型设计、建材使用等。文化价值就是指无形的内涵,是一种生活方式。不同的房地产开发商对房地产有不同的开发理念和竞争策略。 展开更多
关键词 地产开发 复合地产 规划设计 竞争策略
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浅析复合地产的品牌效应
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作者 梁雪 《现代营销(下)》 2010年第8期4-4,共1页
复合地产是房地产业的一种创新的开发和经营模式,它将房地产业和其他关联产业进行有机整合。品牌战略在复合地产的巧妙运用可以产生巨大的品牌效应。本文以"奥林匹克花园""国色天乡乐园"等成功的复合地产品牌为例,... 复合地产是房地产业的一种创新的开发和经营模式,它将房地产业和其他关联产业进行有机整合。品牌战略在复合地产的巧妙运用可以产生巨大的品牌效应。本文以"奥林匹克花园""国色天乡乐园"等成功的复合地产品牌为例,浅析复合地产品牌产生的效应和品牌战略的关键点。 展开更多
关键词 复合地产 品牌效应 品牌战略
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Effects of improved fallow with Sesbania sesban on maize productivity and Striga hermonthica infestation in Western Kenya 被引量:1
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作者 Hans Sjogren Keith D Shepherd Anders Karlsson 《Journal of Forestry Research》 SCIE CAS CSCD 2010年第3期379-386,400,共9页
Striga hermonthica is a major constraint to smallholder sub-sistence agriculture production in the sub-Saharan African region. Low soil fertility and overall environmental degradation has contributed to the build-up o... Striga hermonthica is a major constraint to smallholder sub-sistence agriculture production in the sub-Saharan African region. Low soil fertility and overall environmental degradation has contributed to the build-up of the parasitic weed infestation. Improved cropping systems have to be introduced to address the interrelated problems of S. her-monthica and soil fertility decline. Thus, the effects of improved fallow with leguminous shrub Sesbania sesban on maize yields and levels of S. hermonthica infestation on farm land in the bimodal highlands of western Kenya were investigated. The experimental treatments were arranged in a phased entry, and randomized complete block scheme were six months Sesbania fallow, 18 months Sesbania fallow, six months natural fallow consisting of regrowth of natural vegetation without cultivation, 18 months natural fallow, continuous maize cropping without fertilizer application, and continuous maize cropping with P and N fertilization. Results show that Sesbania fallows significantly (p0.05) increase maize yield relative to continuous unfertilized maize. S. hermonthica plant populations decrease in continuous maize between the first season (mean = 428 000 ± 63 000 ha-1) and second season (mean=51 000 ± 15 000 ha-1), presumably in response to good weed management. S. hermonthica seed populations in the soil decrease throughout the duration of the experi-ment in the continuous maize treatments. Short-duration Sesbania fal-lows can provide modest yield improvements relative to continuous unfertilized maize, but short-duration weedy fallows are ineffective. Continuous maize cultivation with good weed control may provide more effective S. hermonthica control than fallowing. 展开更多
关键词 AGROFORESTRY crop yield improved fallow residual effect root parasite soil fertility replenishment
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