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IMPROVING QUALITY SERVICE THROUGH BALANCED SCORECARD
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作者 顾良智 《Transactions of Nanjing University of Aeronautics and Astronautics》 EI 1998年第1期153-159,共7页
Resting on the principle of “What you measure is what you get”, the balanced scorecard helps link and translate vague corporate strategy to individual performance. In addition to the traditional financial perspecti... Resting on the principle of “What you measure is what you get”, the balanced scorecard helps link and translate vague corporate strategy to individual performance. In addition to the traditional financial perspective goals, the scorecard suggests a holistic, flexible, powerful and balanced approach to measuring and managing corporate performance. Measures from the perspectives of customer, process and learning are identified as drivers for financial performance. The process of developing the balanced scorecard clarifies and communicate corporate strategy to every employee in the organization. The goals of respective business units and individuals can thus be aligned to improve overall quality service. 展开更多
关键词 balanced scorecard corporate performance quality service
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