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浅析企业市场营销中的价格竞争 被引量:1
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作者 陈玲 任文东 《黑龙江科技信息》 2010年第16期113-113,共1页
随着市场环境的变化,企业间的竞争日益激烈,传统的价格战早已不适应纷繁复杂的市场环境。因此,企业间的竞争手段也在发生着转交,由传统的价格竞争逐渐转变为非价格竞争,并通过价格竞争提高企业核心竞争力。
关键词 企业价格竞争 核心竞争 市场营销
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Strategies of Chinese Offshore Oil Engineering Companies to Go Global
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作者 Yang Yun Mi Wenxue 《China Oil & Gas》 CAS 2015年第4期17-22,共6页
Alang with big drop of oil prices, offshore oil engineering market demand is witnessing profound changes. This brings rare opportunities while huge challenges for Chinese offshore oil engineering enterprises. Chinese ... Alang with big drop of oil prices, offshore oil engineering market demand is witnessing profound changes. This brings rare opportunities while huge challenges for Chinese offshore oil engineering enterprises. Chinese offshore oil engineering enterprises have made rapid development in recent years, but they still have a certain gap with European and American competitors. Only by answering the time's call for developmentof international market and having the courage to participate in international competition could Chinese offshore oil engineering enterprises gnaw strong unceasingly. 展开更多
关键词 Offshore oil engineering Service provider International cooperation COMPETITION
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