With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefor...With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.展开更多
There are numerous information technology solutions including hardware and software. A company that provides the solution should have knowledge of the customer needs in the purpose of sailing strategy or upgrade polic...There are numerous information technology solutions including hardware and software. A company that provides the solution should have knowledge of the customer needs in the purpose of sailing strategy or upgrade policy. The needs are also directly connected to the user satisfaction. However, the users have respective points of view in the needs as well as they may not identify the requirements to improve the solution. SERVQUAL can be an appropriate method to define and measure the customer satisfaction for the information technology solutions. As a case study of the customer satisfaction, the modified SERVQUAL items and scoring method are applied to a cyber-infrastructure system named CyberL ab in Korea. The measurement results of user satisfaction for CyberL ab are provided to confirm that our proposed method performs as we intended. From the results, we can score the satisfaction level of users and identify their needs in the various aspects. The total user satisfaction level for CyberL ab is scored by 88.3.展开更多
This research aims to focus on investigating relationships between students' satisfaction and five variables including perceived quality of course,ease of using system,self-efficacy performance of learning tool an...This research aims to focus on investigating relationships between students' satisfaction and five variables including perceived quality of course,ease of using system,self-efficacy performance of learning tool and ability of using computer.The sample for the study was taken from School of Foreign Studies in Anhui Jianzhu university.Then,data analysis including factor analysis,correlation analysis and regression analysis through SPSS 19.0 were used to test reliability,correlation and relationships between independent variables and dependent variable respectively.The results showed that perceived quality of course,ease of using system,and performance of equipment significantly positive impacted students' satisfaction towards MOOC,while ability of using computer negative impacted learners' satisfaction,besides,self- efficacy did not posit a significant impact on students' satisfaction.The academic and practical implications of this study are discussed.展开更多
基金supported by the National Key R&D Program of China(2018YFB1601401).
文摘With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.
基金supported by the National Research Foundation in Korea (NRF) through contract N-12-NM-IR19
文摘There are numerous information technology solutions including hardware and software. A company that provides the solution should have knowledge of the customer needs in the purpose of sailing strategy or upgrade policy. The needs are also directly connected to the user satisfaction. However, the users have respective points of view in the needs as well as they may not identify the requirements to improve the solution. SERVQUAL can be an appropriate method to define and measure the customer satisfaction for the information technology solutions. As a case study of the customer satisfaction, the modified SERVQUAL items and scoring method are applied to a cyber-infrastructure system named CyberL ab in Korea. The measurement results of user satisfaction for CyberL ab are provided to confirm that our proposed method performs as we intended. From the results, we can score the satisfaction level of users and identify their needs in the various aspects. The total user satisfaction level for CyberL ab is scored by 88.3.
基金funded by Major educational reform project of Anhui Province(NO.:2014zdjy092)by the Anhui Provincial youth talent key foundation(NO.:2013SQRW094ZD)
文摘This research aims to focus on investigating relationships between students' satisfaction and five variables including perceived quality of course,ease of using system,self-efficacy performance of learning tool and ability of using computer.The sample for the study was taken from School of Foreign Studies in Anhui Jianzhu university.Then,data analysis including factor analysis,correlation analysis and regression analysis through SPSS 19.0 were used to test reliability,correlation and relationships between independent variables and dependent variable respectively.The results showed that perceived quality of course,ease of using system,and performance of equipment significantly positive impacted students' satisfaction towards MOOC,while ability of using computer negative impacted learners' satisfaction,besides,self- efficacy did not posit a significant impact on students' satisfaction.The academic and practical implications of this study are discussed.
