In recent years, the study of English for special purpose(ESP) has been focused by different scholars. In the research of ESP, the study of accounting English has aroused interests of different researchers. This paper...In recent years, the study of English for special purpose(ESP) has been focused by different scholars. In the research of ESP, the study of accounting English has aroused interests of different researchers. This paper will study accounting English from the perspective of translation theory—Function Plus Loyalty Theory. The research presents that the rules can be applied to accounting English.展开更多
In recent years, the telecommunications have used the concept of NPS(Net Promoter Score) for customer relationship management, but there is neither definite theory research nor instructive instance research. However, ...In recent years, the telecommunications have used the concept of NPS(Net Promoter Score) for customer relationship management, but there is neither definite theory research nor instructive instance research. However, this paper summarizes an approach with instance case analysis to improve customer loyalty via NPS data mining, which has extensive and practical significance for tele-companies. First, this paper finds some driven forces of customer loyalty, which are relative to customer consumption such as the call duration, the usage of data, ARPU, etc., by using some innovative reasoning-analysis based on IG(Information Gain) and xg-boost decision-making tree model, so the tele-companies can predict the role of individual customer and form daily monitoring on big data, which will save a lot of NPS survey cost. Second, this paper summarizes how customer group feature impacts the relationship between NPS and financial performance. Taking ARPU value as the performance goals, we divide the sample customers into 6 groups and summarize their characteristics based on k-means clustering, and give targeted suggestion of each group.展开更多
Purpose： This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer（B2C） context from a new perspective of the interactive tool.Design/methodology/appro...Purpose： This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer（B2C） context from a new perspective of the interactive tool.Design/methodology/approach： The scale for B2C interactive tools is of seven dimensions： efficiency, security, fulfillment, mobility, community, cultivation, and customization. A model reflecting the influences of these attributes on customer loyalty is developed and empirically examined based on data collected from 265 B2C customers. Findings： Results reveal that the fulfillment, mobility, community, and customization of B2C interactive tools can enhance customer loyalty directly and significantly. Efficiency and security, serving as the premise for possible purchase behavior, facilitate fulfillment. In addition, cultivation promotes the formation of customization, which directly strengthens customer loyalty.Research limitations： Models considering individual-level indicators and combined with classic loyalty mechanisms in B2C context may lead to a deeper understanding of the tested effects of interaction on customer loyalty.Practical implications： To strengthen B2C interaction and further cultivate loyal customers, making interactive tools more fundamental, flexible, and personalized is critical for B2C enterprises. Originality/value： This study proposes a new perspective from interactive tools when measuring the relationship between B2C interaction and customer loyalty, and offers a useful theoretical lens and reasonable explanations for investigating customer loyalty in B2C e-commerce context.展开更多
The central construct of customer lock-in （CL） is measured and its role along with that of consumer loyalty in influencing the brand-customer relationship is tested. Using data collected from focus groups, a measure...The central construct of customer lock-in （CL） is measured and its role along with that of consumer loyalty in influencing the brand-customer relationship is tested. Using data collected from focus groups, a measurement model for CL is developed, and a structural equation model consisted based on literature review and our own theory is established. Moreover, the moderating effects of CL on the relationship between perceived value （PV） and brand relationship quality （BRQ） , as well as that between BRQ and brand loyalty （BL） based on data collected through a survey have been tested. Results indicate that consumer satisfaction is a critical factor in establishing brand-customer relationship, and the attitudinal brand loyalty is the key to obtain brand behavioral loyalty. Furthermore, CL tactics, such as decreasing consumers＇ learning cost and transactional cost facilitate the relationship building between customer and brand, while involuntary lock-in may have an adverse effect in the relationship building process. In addition, involuntary lock-in and loyalty program help in obtaining consumers＇ behavioral brand loyalty but not their attitudinal loyalty.展开更多
This paper analyzes a novel Kite Runner of Khaled Hosseini, published in 2003. It is the first novel of Hosseini which had been one of the bestselling in New York Times ranking list. It studies Hassan's tragedy fr...This paper analyzes a novel Kite Runner of Khaled Hosseini, published in 2003. It is the first novel of Hosseini which had been one of the bestselling in New York Times ranking list. It studies Hassan's tragedy from three aspects, including the social environment in Afghanistan, the loyalty of Hassan, and the selfishness of Amir. Besides, it also discusses the friendship and betrayal between two boys-Hassan and Amir. Finally, the terrible life of Hassan in Afghanistan is under investigated.展开更多
In the early Middle Ages the Europe was a chaotic social environment.The empire was so vast that no king could build a centralized government,so the king depended on counts to administrate the regions.There were confl...In the early Middle Ages the Europe was a chaotic social environment.The empire was so vast that no king could build a centralized government,so the king depended on counts to administrate the regions.There were conflicts,wars,invasion and famine at that time.The decentralized government could not protect people from these sufferings,so the people just could search for the strong to secure them.The lord could provide protection to his vassals and grant fiefs to his vassals,and in turn vassals needed to perform their obligation to the lord.These obligation included loyalty,military service,assistance,offering material and counsel which stabilized the area that the lord ruled.The feudalism in the administration of Merovingian and Carolingian even after the breakup of Carolingian could illustrate the stable units of the empire.展开更多
“忠”,作为独具中国特色的文化专有词,意蕴丰富,语义多样。然而,当前《论语》《左传》等先秦经典英译本中几乎千篇一律地将“忠”译为“loyalty”,显然不妥。汉语“忠”既表示等级性的下级对上级的“效忠”,上级对下级的“爱护”,又包...“忠”,作为独具中国特色的文化专有词,意蕴丰富,语义多样。然而,当前《论语》《左传》等先秦经典英译本中几乎千篇一律地将“忠”译为“loyalty”,显然不妥。汉语“忠”既表示等级性的下级对上级的“效忠”,上级对下级的“爱护”,又包括无关等级的“忠”,如竭尽全力、忠诚相待、不偏不倚、表里如一等。而英语“loyalty”除了“效忠”之义,一般用于表示一种美德,指对友谊的坚定不变、对某个人或某件事的坚持不懈的支持和责任。对比可知,“忠”不能被机械地译为“loyalty”。当表示“效忠尽忠”时,“忠”可译为“loyalty”,当表示“忠爱于民、尽忠职守、忠诚相待、不偏不倚、表里如一”之意时,则建议译为“loyal loving,doing one’s best/being devoted to one’s duty,being honest and frank/treating people with honesty,a fair-heartedness or impartial-heartedness”等。基于文化专有词“忠”的汉英翻译比较研究,提出译者务必认真细致地推敲原文,应根据不同语境,准确抓住原语真义,如实转换成确切的英语,才能使肩负起跨文化交流的重任,才能有效地传播中国文化。展开更多
By comparison between pioneering ladies in O Pioneers! and My Antonia and lost ladies in A Lost Lady and My Mor tal Enemy,this thesis aims at presenting the independent formers'wholesome loyalty to love and the re...By comparison between pioneering ladies in O Pioneers! and My Antonia and lost ladies in A Lost Lady and My Mor tal Enemy,this thesis aims at presenting the independent formers'wholesome loyalty to love and the reliant latters'marital be trayal.Nihilistic,cynic and despaired,the lost ladies had depraved from romantic love to self-destruction based on material hedo nism;diligent,enterprising and persistent,the pioneering ladies,from innocent girlhood to weather-beaten middle age,had real ized self-fulfillment both in spiritualization and prosperous homesteads.展开更多
文摘In recent years, the study of English for special purpose(ESP) has been focused by different scholars. In the research of ESP, the study of accounting English has aroused interests of different researchers. This paper will study accounting English from the perspective of translation theory—Function Plus Loyalty Theory. The research presents that the rules can be applied to accounting English.
基金Supported by Humanities and Social Sciences Foundation of Ministry of Education in China (Project No. 16YJA630063)
文摘In recent years, the telecommunications have used the concept of NPS(Net Promoter Score) for customer relationship management, but there is neither definite theory research nor instructive instance research. However, this paper summarizes an approach with instance case analysis to improve customer loyalty via NPS data mining, which has extensive and practical significance for tele-companies. First, this paper finds some driven forces of customer loyalty, which are relative to customer consumption such as the call duration, the usage of data, ARPU, etc., by using some innovative reasoning-analysis based on IG(Information Gain) and xg-boost decision-making tree model, so the tele-companies can predict the role of individual customer and form daily monitoring on big data, which will save a lot of NPS survey cost. Second, this paper summarizes how customer group feature impacts the relationship between NPS and financial performance. Taking ARPU value as the performance goals, we divide the sample customers into 6 groups and summarize their characteristics based on k-means clustering, and give targeted suggestion of each group.
基金supported in part by the Social Science Foundation of Jiangsu (Grant No.: 17TQB003)
文摘Purpose： This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer（B2C） context from a new perspective of the interactive tool.Design/methodology/approach： The scale for B2C interactive tools is of seven dimensions： efficiency, security, fulfillment, mobility, community, cultivation, and customization. A model reflecting the influences of these attributes on customer loyalty is developed and empirically examined based on data collected from 265 B2C customers. Findings： Results reveal that the fulfillment, mobility, community, and customization of B2C interactive tools can enhance customer loyalty directly and significantly. Efficiency and security, serving as the premise for possible purchase behavior, facilitate fulfillment. In addition, cultivation promotes the formation of customization, which directly strengthens customer loyalty.Research limitations： Models considering individual-level indicators and combined with classic loyalty mechanisms in B2C context may lead to a deeper understanding of the tested effects of interaction on customer loyalty.Practical implications： To strengthen B2C interaction and further cultivate loyal customers, making interactive tools more fundamental, flexible, and personalized is critical for B2C enterprises. Originality/value： This study proposes a new perspective from interactive tools when measuring the relationship between B2C interaction and customer loyalty, and offers a useful theoretical lens and reasonable explanations for investigating customer loyalty in B2C e-commerce context.
基金Sponsored by the National Natural Science Foundation of China (70772089)Program for New Century Excellent Talents in University (2006)
文摘The central construct of customer lock-in （CL） is measured and its role along with that of consumer loyalty in influencing the brand-customer relationship is tested. Using data collected from focus groups, a measurement model for CL is developed, and a structural equation model consisted based on literature review and our own theory is established. Moreover, the moderating effects of CL on the relationship between perceived value （PV） and brand relationship quality （BRQ） , as well as that between BRQ and brand loyalty （BL） based on data collected through a survey have been tested. Results indicate that consumer satisfaction is a critical factor in establishing brand-customer relationship, and the attitudinal brand loyalty is the key to obtain brand behavioral loyalty. Furthermore, CL tactics, such as decreasing consumers＇ learning cost and transactional cost facilitate the relationship building between customer and brand, while involuntary lock-in may have an adverse effect in the relationship building process. In addition, involuntary lock-in and loyalty program help in obtaining consumers＇ behavioral brand loyalty but not their attitudinal loyalty.
文摘This paper analyzes a novel Kite Runner of Khaled Hosseini, published in 2003. It is the first novel of Hosseini which had been one of the bestselling in New York Times ranking list. It studies Hassan's tragedy from three aspects, including the social environment in Afghanistan, the loyalty of Hassan, and the selfishness of Amir. Besides, it also discusses the friendship and betrayal between two boys-Hassan and Amir. Finally, the terrible life of Hassan in Afghanistan is under investigated.
文摘In the early Middle Ages the Europe was a chaotic social environment.The empire was so vast that no king could build a centralized government,so the king depended on counts to administrate the regions.There were conflicts,wars,invasion and famine at that time.The decentralized government could not protect people from these sufferings,so the people just could search for the strong to secure them.The lord could provide protection to his vassals and grant fiefs to his vassals,and in turn vassals needed to perform their obligation to the lord.These obligation included loyalty,military service,assistance,offering material and counsel which stabilized the area that the lord ruled.The feudalism in the administration of Merovingian and Carolingian even after the breakup of Carolingian could illustrate the stable units of the empire.
文摘“忠”,作为独具中国特色的文化专有词,意蕴丰富,语义多样。然而,当前《论语》《左传》等先秦经典英译本中几乎千篇一律地将“忠”译为“loyalty”,显然不妥。汉语“忠”既表示等级性的下级对上级的“效忠”,上级对下级的“爱护”,又包括无关等级的“忠”,如竭尽全力、忠诚相待、不偏不倚、表里如一等。而英语“loyalty”除了“效忠”之义,一般用于表示一种美德,指对友谊的坚定不变、对某个人或某件事的坚持不懈的支持和责任。对比可知,“忠”不能被机械地译为“loyalty”。当表示“效忠尽忠”时,“忠”可译为“loyalty”,当表示“忠爱于民、尽忠职守、忠诚相待、不偏不倚、表里如一”之意时,则建议译为“loyal loving,doing one’s best/being devoted to one’s duty,being honest and frank/treating people with honesty,a fair-heartedness or impartial-heartedness”等。基于文化专有词“忠”的汉英翻译比较研究,提出译者务必认真细致地推敲原文,应根据不同语境,准确抓住原语真义,如实转换成确切的英语,才能使肩负起跨文化交流的重任,才能有效地传播中国文化。
文摘By comparison between pioneering ladies in O Pioneers! and My Antonia and lost ladies in A Lost Lady and My Mor tal Enemy,this thesis aims at presenting the independent formers'wholesome loyalty to love and the reliant latters'marital be trayal.Nihilistic,cynic and despaired,the lost ladies had depraved from romantic love to self-destruction based on material hedo nism;diligent,enterprising and persistent,the pioneering ladies,from innocent girlhood to weather-beaten middle age,had real ized self-fulfillment both in spiritualization and prosperous homesteads.
