Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread ...Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread of Chinese culture.Therefore,the spread of Chinese Confucian thought abroad is also the key to Chinese culture “going global”.However,there are some cultural hinders between China and the West due to the differences in cultures.On the basis of summarizing Confucius and Socrates’ thoughts,this paper analyzes their essence of thoughts by contrast,which represent the eastern and Western cultures respectively.From the perspective of cross-cultural communication,the paper adopts the methods of multiculturalism,criticism and down-to-earth attitudes to deal with Chinese and Western cultures in order to make Chinese go global and share China’s wisdom with the world.展开更多
In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the ...In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.展开更多
In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture...In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture begin to embark on a new challenge. Based on big data and new media platform,this thesis mainly analyzes the material selection,transmission channels and inspirations from internet stars,for example,Li Ziqi,advocating reader analysis mechanism and diversified communication modes,so as to let foreigners understand and love Chinese culture through various channels,and promote Chinese culture going global.展开更多
The cultural turn has ushered translation studies into a new era with a much broader view and brought about more research approaches for translators and theorists in western countries. This paper mainly discusses succ...The cultural turn has ushered translation studies into a new era with a much broader view and brought about more research approaches for translators and theorists in western countries. This paper mainly discusses successful attempts of Chinese writings translated and accepted in the West,difficulties for Chinese cultur"e going out"and suggestions for how to press ahead the" going out"initiative for Chinese Culture.展开更多
This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective...This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture.展开更多
The going global strategy of Chinese literature is a vital part of the going global strategy of Chinese culture. In recent years,the Chinese government has launched and strongly supported a series of activities and pr...The going global strategy of Chinese literature is a vital part of the going global strategy of Chinese culture. In recent years,the Chinese government has launched and strongly supported a series of activities and projects to promote this strategy,but little effect has been produced. Starting from analyzing the predicament and reasons of the current strategy,the essay suggests four strategic paths: enhancing the overall strength of the country to promote the international influence of Chinese culture,strengthening cultural awareness and cultural introspection,integrating the nationality and cosmopolitan of literature and establishing a market-oriented literary translation mechanism.展开更多
Against the historical background today that is themed with'dialogue'and'integration'and in the context of'Internet thinking'in the new media era,Chinese film is at a critical juncture of going...Against the historical background today that is themed with'dialogue'and'integration'and in the context of'Internet thinking'in the new media era,Chinese film is at a critical juncture of going global and exploring a new stage and new forms.Therefore,the'Go Global'strategy has become the only path for Chinese film to pursue development and secure a footing in the international film industry and an indisputable fact that the academic circle is studying.This paper will discuss the opportunities and challenges faced by Chinese film in the new era from the angle of the cultural significance and reflection of its going global,and will,through SWOT analysis and in-depth study,try to find the paths and tactics truly suitable for Chinese film in that process.展开更多
基金the research findings of Hunan Province Philosophy and Social Science Fund’s Foreign Language Joint Project“The Study of the Phenomenon of Unreliable Translation Based on Cultural Turn”(No.16WLH02)
文摘Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread of Chinese culture.Therefore,the spread of Chinese Confucian thought abroad is also the key to Chinese culture “going global”.However,there are some cultural hinders between China and the West due to the differences in cultures.On the basis of summarizing Confucius and Socrates’ thoughts,this paper analyzes their essence of thoughts by contrast,which represent the eastern and Western cultures respectively.From the perspective of cross-cultural communication,the paper adopts the methods of multiculturalism,criticism and down-to-earth attitudes to deal with Chinese and Western cultures in order to make Chinese go global and share China’s wisdom with the world.
基金funded by Key Planning Project of Philosophy and Social Sciences of Anhui Province(Number:AHSKZ2018D11).
文摘In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.
基金one of the research achievements of the project"The translation of Children’s Literature and Chinese Culture Going Global"(NoY201840027)sponsored by the Education Department of Zhejiang Province。
文摘In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture begin to embark on a new challenge. Based on big data and new media platform,this thesis mainly analyzes the material selection,transmission channels and inspirations from internet stars,for example,Li Ziqi,advocating reader analysis mechanism and diversified communication modes,so as to let foreigners understand and love Chinese culture through various channels,and promote Chinese culture going global.
文摘The cultural turn has ushered translation studies into a new era with a much broader view and brought about more research approaches for translators and theorists in western countries. This paper mainly discusses successful attempts of Chinese writings translated and accepted in the West,difficulties for Chinese cultur"e going out"and suggestions for how to press ahead the" going out"initiative for Chinese Culture.
基金part of the key project of humanities and social sciences(SK2015A468)supported by Anhui Provincial Department of Education
文摘This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture.
基金The study has been supported by Center for Translation Studies of Guangdong University of Foreign Studies(Fund No.CTS201711B).
文摘The going global strategy of Chinese literature is a vital part of the going global strategy of Chinese culture. In recent years,the Chinese government has launched and strongly supported a series of activities and projects to promote this strategy,but little effect has been produced. Starting from analyzing the predicament and reasons of the current strategy,the essay suggests four strategic paths: enhancing the overall strength of the country to promote the international influence of Chinese culture,strengthening cultural awareness and cultural introspection,integrating the nationality and cosmopolitan of literature and establishing a market-oriented literary translation mechanism.
基金Project of 2010 national social science fund:Study of Media Brand Establishment in the Strategic Vision of National Cultural Industry(project approval number:10CXW023)
文摘Against the historical background today that is themed with'dialogue'and'integration'and in the context of'Internet thinking'in the new media era,Chinese film is at a critical juncture of going global and exploring a new stage and new forms.Therefore,the'Go Global'strategy has become the only path for Chinese film to pursue development and secure a footing in the international film industry and an indisputable fact that the academic circle is studying.This paper will discuss the opportunities and challenges faced by Chinese film in the new era from the angle of the cultural significance and reflection of its going global,and will,through SWOT analysis and in-depth study,try to find the paths and tactics truly suitable for Chinese film in that process.
