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产品消费中ALE、BALE与满意和口传行为关系的实证研究 被引量:3
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作者 耿黎辉 周庭锐 《南开管理评论》 CSSCI 2007年第3期35-42,共8页
消费情绪对满意有重要影响。在产品消费中,以往研究主要针对产品属性和商店环境引发的情绪与满意的关系进行,本文在文献回顾的基础上,将产品消费中由营销者可控因素引发的消费情绪进一步划分为属性水平的情绪(Attribute-level Emotions... 消费情绪对满意有重要影响。在产品消费中,以往研究主要针对产品属性和商店环境引发的情绪与满意的关系进行,本文在文献回顾的基础上,将产品消费中由营销者可控因素引发的消费情绪进一步划分为属性水平的情绪(Attribute-level Emotions,简称ALE)和属性水平以外的情绪(Beyond Attribute-level Emotions,简称BALE),并深入研究二者与满意的关系。定性研究和定量研究的结果表明,BALE在产品消费中确实存在;引发BALE的营销者可控因素主要有服务、商店环境、广告、销售促进和公共关系;属性水平的正面情绪和负面情绪、属性水平以外的负面情绪对满意都有直接影响,并通过满意对口传行为产生间接影响。文章最后提出了本研究对管理实践的启示、研究的局限之处及未来的研究方向。 展开更多
关键词 消费情绪 ALE BALE 满意 口传行为
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Study on Loading Ability of Straw Bale 被引量:1
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作者 LIU Kun JIANG Enchen DUAN Jieli 《Journal of Northeast Agricultural University(English Edition)》 CAS 2006年第1期73-77,共5页
The loading ability of straw bale was tested by Electronical Testing Machine. The linear regression equations were proposed between failure density and loading ability, and failure density and compressing energy. Base... The loading ability of straw bale was tested by Electronical Testing Machine. The linear regression equations were proposed between failure density and loading ability, and failure density and compressing energy. Based on an exponent model, the testing coefficients of straw bale were estimated using Levenberg-Marquardt Method. The results of test showed that the relation between failure density and loading ability and compressing energy was linear in the phase of high density. The loading ability of straw bale could meet the building bill. 展开更多
关键词 straw bale testing coefficients failure density loading ability
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Stress Relaxation and Creep of Straw Bales
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作者 JIANG Enchen LIU Kun 《Journal of Northeast Agricultural University(English Edition)》 CAS 2010年第3期38-42,共5页
Loading ability of straw bales was tested by using an Electronical Testing Machine. Linear regression models were proposed to describe the loading ability as a function of failure density and compressing energy. Based... Loading ability of straw bales was tested by using an Electronical Testing Machine. Linear regression models were proposed to describe the loading ability as a function of failure density and compressing energy. Based on an exponent model, the testing compression coefficients of straw bales were estimated by using the Levenberg-Marquardt Method. Results showed that the relation among failure density, loading ability and compressing energy was linear in the phase of high density, Loading ability of straw bales could meet the requirement for building bills . 展开更多
关键词 straw bale stress relaxation CREEP
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