There has been a steady growth in demand for convenience and ready-cooked food has influenced the interest of poultry processors in developing value-added chicken products that meet consumers＇ demand/choice. A conjoi...There has been a steady growth in demand for convenience and ready-cooked food has influenced the interest of poultry processors in developing value-added chicken products that meet consumers＇ demand/choice. A conjoint analysis was done in this study on the survey of 975 chicken consumers in the Niger Delta Region of Nigeria, between March and September, 2014 to valuate consumers, preferences and willingness to pay （WTP） for various chicken attributed parts, production method, processing method, storage method, the presence of flavor and cooking method. The estimates of consumers, WTP premium prices for various mixtures of value-added characteristics were ascertained. The consumers preferred chicken products refrigerated, from chicken produced under free-range management, chicken breast, chicken product that was addictive and flavor free, which could be oven-heated or pan heated. One half of the entire respondents were willing to pay about 25% more for value-added chicken product over the price for conventional products. On the whole, a premium for value-added chicken products was more likely to be paid for by young consumers, consumers who patronized farmers＇ markets and preferred free-range or organic chicken products. WTP by consumers was negatively affected by price of products. The poultry industry could utilize combined knowledge of consumers＇ WTP for value-added chicken product price as a guide of develop innovative value-added chicken products.展开更多
The study was conducted to determine the hemoglobin concentration in alcohol consumers(home made brew-Chang) and compare it with non-alcoholics healthy subjects.Hemoglobin(Hb) concentration was determined in 2053 alco...The study was conducted to determine the hemoglobin concentration in alcohol consumers(home made brew-Chang) and compare it with non-alcoholics healthy subjects.Hemoglobin(Hb) concentration was determined in 2053 alcoholic consumers(males: 1056;females: 997) and was compared with 1 027(males: 623;females: 404) healthy non-alcoholic control subjects.The Hb concentration in alcoholic male and female were 13.42 ± 2.14 g/dL and 12.19 ± 1.55 g/dL compared with control showing 14.43 ± 1.07 g/dL and 12.73 ± 1.41 g/dL in males and females respectively.The differences in Hb concentration between alcoholic and non-alcoholic consumers were highly significant in both genders with a P value of 0.000 674 in males and 0.004 732 in females.Alcohol Use Disorders Identification test(AUDIT) scores was advocated to alcoholic consumers to test the severity of drunkenness and disorders related to it.A total of 887 males and 663 females crossed the cut-off limits of ≥8 AUDIT scores showing the addiction towards drinking habits of local brew.展开更多
The development of the Internet is making IWOM focus of different marketing strategies because of its role in consumer's purchase orientation. Therefore,to guide consumers to rational consumption,some optimizing m...The development of the Internet is making IWOM focus of different marketing strategies because of its role in consumer's purchase orientation. Therefore,to guide consumers to rational consumption,some optimizing measures can be taken to improve its utilization efficiency on their purchase decision. This paper plans to explore,through modular modeling method,the main factors that could determine the influence of IWOM on consumers' purchase orientation. It is divided into three key parts. The first part studies the status of IWOM through a mathematical modeling. Part Two probes the solutions. The third part tries to verify with an empirical case the effect of the model in improving the advantage of the positive feedback relationship between the IWOM and its utilization efficiency.展开更多
文摘There has been a steady growth in demand for convenience and ready-cooked food has influenced the interest of poultry processors in developing value-added chicken products that meet consumers＇ demand/choice. A conjoint analysis was done in this study on the survey of 975 chicken consumers in the Niger Delta Region of Nigeria, between March and September, 2014 to valuate consumers, preferences and willingness to pay （WTP） for various chicken attributed parts, production method, processing method, storage method, the presence of flavor and cooking method. The estimates of consumers, WTP premium prices for various mixtures of value-added characteristics were ascertained. The consumers preferred chicken products refrigerated, from chicken produced under free-range management, chicken breast, chicken product that was addictive and flavor free, which could be oven-heated or pan heated. One half of the entire respondents were willing to pay about 25% more for value-added chicken product over the price for conventional products. On the whole, a premium for value-added chicken products was more likely to be paid for by young consumers, consumers who patronized farmers＇ markets and preferred free-range or organic chicken products. WTP by consumers was negatively affected by price of products. The poultry industry could utilize combined knowledge of consumers＇ WTP for value-added chicken product price as a guide of develop innovative value-added chicken products.
文摘The study was conducted to determine the hemoglobin concentration in alcohol consumers(home made brew-Chang) and compare it with non-alcoholics healthy subjects.Hemoglobin(Hb) concentration was determined in 2053 alcoholic consumers(males: 1056;females: 997) and was compared with 1 027(males: 623;females: 404) healthy non-alcoholic control subjects.The Hb concentration in alcoholic male and female were 13.42 ± 2.14 g/dL and 12.19 ± 1.55 g/dL compared with control showing 14.43 ± 1.07 g/dL and 12.73 ± 1.41 g/dL in males and females respectively.The differences in Hb concentration between alcoholic and non-alcoholic consumers were highly significant in both genders with a P value of 0.000 674 in males and 0.004 732 in females.Alcohol Use Disorders Identification test(AUDIT) scores was advocated to alcoholic consumers to test the severity of drunkenness and disorders related to it.A total of 887 males and 663 females crossed the cut-off limits of ≥8 AUDIT scores showing the addiction towards drinking habits of local brew.
基金the research results of 2012 provincial open course(2012cgj403)2012 provincial teaching research project(2012jyxm786)
文摘The development of the Internet is making IWOM focus of different marketing strategies because of its role in consumer's purchase orientation. Therefore,to guide consumers to rational consumption,some optimizing measures can be taken to improve its utilization efficiency on their purchase decision. This paper plans to explore,through modular modeling method,the main factors that could determine the influence of IWOM on consumers' purchase orientation. It is divided into three key parts. The first part studies the status of IWOM through a mathematical modeling. Part Two probes the solutions. The third part tries to verify with an empirical case the effect of the model in improving the advantage of the positive feedback relationship between the IWOM and its utilization efficiency.
