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Understanding Genre
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作者 sune auken 《浙江外国语学院学报》 2018年第2期14-27,共14页
This article serves as an introduction to the state-of-the-art in contemporary genre research. It aims to mediate between genre research and scholars working with genre in other disciplines by laying out six basic ten... This article serves as an introduction to the state-of-the-art in contemporary genre research. It aims to mediate between genre research and scholars working with genre in other disciplines by laying out six basic tenets of genre research. The article thus describes 1) how genres are almost omnipresent in culture; 2) how they unite regulation and innovation; 3) how they combine to form larger patterns including other genres; 4) how genres are connected in time; 5) how interpretation through genre is tacit and rarely understood as generic interpretation; and finally 6) how our perception of genres tends to naturalize them, thus leading to the question whether teaching genre is a conservative measure whereby the teacher, knowingly or unknowingly, naturalizes existing ideologies and power structures to the students. Drawing on these insights, the second, and shorter, part of the article exemplifies the role of genre in a concrete social exchange between the author and the West Copenhagen police department. It shows how the participants in the exchange draw on extensive genre competencies without having to reflect upon them. The article closes by presenting some of the consequential and widereaching perspectives involved in genre research. 展开更多
关键词 GENRE RHETORIC COGNITION IDEOLOGY COMMUNICATION
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