Pun,as a figure of speech applied in advertisements,can make the advertisements more vivid and indelible by adding attraction and humor,stimulating consumers' purchasing desire.Based on the elaboration of puns in ...Pun,as a figure of speech applied in advertisements,can make the advertisements more vivid and indelible by adding attraction and humor,stimulating consumers' purchasing desire.Based on the elaboration of puns in English advertisements from the cognitive perspective,this paper attempts to analyze those puns under the guidance of relevant cognitive theoretical framework such as figure/ground theory,prominence view and conceptual blending theory.It also aims to explore the human cognitive activities involved in creation and understanding of advertising language.展开更多
从人口城镇化、经济城镇化、社会城镇化、空间城镇化4个维度构建城镇化水平评价指标体系,从生态压力、生态治理、生态环境3个维度构建生态安全评价指标体系,依次计算黄河流域九省区城镇化水平指数(urbanization development level index...从人口城镇化、经济城镇化、社会城镇化、空间城镇化4个维度构建城镇化水平评价指标体系,从生态压力、生态治理、生态环境3个维度构建生态安全评价指标体系,依次计算黄河流域九省区城镇化水平指数(urbanization development level index,UDI)和生态安全指数(ecological security index,ESI),并采用灰色关联分析模型和解耦模型对2008—2018年黄河流域九省区城镇化水平与生态安全交互作用机制进行分析研究。结果表明:黄河流域九省区城镇化水平与生态安全整体呈上升趋势,UDI由0.24升至0.58,ESI由0.30升至0.41,但增幅逐渐减缓;城镇化水平与生态安全系统间关联度均高于0.6,处于中等关联与极强关联之间,具有较强的相互作用,人口城镇化对生态安全胁迫作用最大,关联度值高达0.741,生态治理对城镇化发展的约束作用最强,关联度值为0.726;黄河流域九省区城镇化水平与生态安全之间存在着较强的解耦作用,未来生态安全对城镇化发展的约束作用逐渐变强。展开更多
文摘Pun,as a figure of speech applied in advertisements,can make the advertisements more vivid and indelible by adding attraction and humor,stimulating consumers' purchasing desire.Based on the elaboration of puns in English advertisements from the cognitive perspective,this paper attempts to analyze those puns under the guidance of relevant cognitive theoretical framework such as figure/ground theory,prominence view and conceptual blending theory.It also aims to explore the human cognitive activities involved in creation and understanding of advertising language.
