摘要
本文运用SCP模式对我国连锁超市行业的现状进行分析,并与国外超市行业进行比较,结果表明:我国连锁超市行业的市场集中度很低,市场竞争激烈,企业扩张行为加剧,市场绩效有待改善。文章进一步运用多元统计分析方法对2002年我国连锁超市企业的店铺扩张行为对绩效的实现程度进行实证分析。最后,从企业角度和政府角度对发展我国连锁超市行业提出对策建议。
In this paper, the SCP model is used to analyze Chinese supermarket chain industry. It shows that compared with the supermarket industry in developed countries, the industry in China competes severely and its performance is poor. By means of multivariate statistical analysis, the paper further gives a positive study on Chinese supermarket chain enterprises in year of 2002. On this basis, it gives some advices to the enterprises and government.
出处
《中国软科学》
CSSCI
北大核心
2003年第12期47-54,共8页
China Soft Science
基金
湖北省教育厅B类项目(2003X1712)
中国地质大学(武汉)人文社科基金资助项目
