摘要
流量泛指数字时代网络信息的传播量、关注度和影响力。流量政治则是政治主体利用流量资源,对政治议题、政治人物、政治事件进行传播、讨论、施加影响乃至塑造的一种政治形态。既有研究如“平台政治”与“算法政治”更多侧重于政治的“场域”与“工具”,而“流量政治”试图揭示其背后的“动力”。算法推荐、流量聚集以及政治吸纳等机制的协同共驱,促成了流量政治的生成与发展。流量政治在重构政治过程的同时,也因其内在逻辑而衍生出系列结构性隐忧:基于流量生产的认知误导、基于流量消费的群体极化、基于流量操纵的民主失真。这些问题不仅威胁着政治系统的健康发展,也对国家治理现代化产生不利影响。为了健全数字空间综合治理体系,首先需要筑池引“流”,加强舆论阵地建设,重塑数字时代的权力正当性基础;其次推进依法治“流”,完善数字空间法治体系,对新型权力进行法律界定与规制;最后做到虚实通“流”,构建线上线下协同机制,同时要求政治系统具备更强的适应性和整合能力。
Traffic generally refers to the volume,attention,and influence of the dissemination of online information in the digital age.Traffic politics is a political form in which political entities utilize traffic resources to disseminate,discuss,exert influence on,and even shape political issues,political figures,and political events.Existing studies such as"platform politics"and"algorithm politics"mainly focus on the"field"and"tools"of politics,while"traffic politics"attempts to reveal the"driving force"behind it.The synergy of mechanisms such as algorithm recommendation,traffic aggregation,and political absorption has contributed to the emergence and development of traffic politics.Traffic politics,while reconfiguring the political process,also gives rise to a series of structural concerns due to its inherent logic:cognitive misguidance based on traffic production,group polarization based on traffic consumption,and democratic distortion based on traffic manipulation.These issues not only threaten the healthy development of the political system but also have adverse effects on the modernization of national governance.To improve the comprehensive governance system in the digital space,the first step is to build platforms to guide"flows"and strengthen the public opinion positions,re-establishing the legitimacy of power in the digital era;the second step is to promote law based governance of"flows",improving the legal system in the digital space,and legally defining and regulating new power;the final step is to achieve the integration of virtual and real"flows",establishing a collaborative mechanism online and offline,and requiring the political system to have stronger adaptability and integration capabilities.
出处
《党政研究》
北大核心
2026年第1期32-45,M0004,共15页
Studies on Party and Government
基金
国家社科基金项目“‘数字党建’驱动党建工作现代化体系构建与实现路径研究”(22BDJ095)
上海市教育科学研究项目“生成式人工智能驱动下的高校思想政治教育数字化转型研究”(C2025147)。
关键词
数字时代
流量政治
数字空间
政治资源
政治吸纳
法治
digital age
traffic politics
political resource
digital space
political absorption
rule of law
作者简介
余绪鹏,上海应用技术大学数字技术与社会发展研究中心主任、教授,硕士生导师。
