摘要
本文以世界银行企业调查数据库为基础整合多源数据,运用分层混合效应logistic回归,实证研究了东道国数字技术与跨国公司进入模式之间的关系,并探讨了国家文化的调节作用。研究结果表明,东道国数字技术应用度显著降低跨国公司选择独资模式进入的可能性,而东道国技术负担度则显著提升独资进入模式倾向,研究结果经过一系列稳健性检验后结论依然成立。东道国的个人主义文化和不确定性规避文化调节数字技术与跨国公司进入模式之间的关系。本文研究为政府构建数字友好型制度生态、跨国企业有效选择进入模式和合作治理方式提供了经验证据和决策参考。
Based on transaction cost theory,this paper examined the relationship between host country's digital technology and the entry mode of MNEs(multinational enterprises),and discussed the moderating role of national culture.Drawing on data from the World Bank Enterprise Surveys and the International Telecommunication Union,it constructed a sample of 11380 observations across 112 countries and regions,and tested the research hypotheses using multi-level mixed effects logistic regression.The findings reveal that higher levels of digital technology application in the host country significantly reduce the likelihood that an MNE will choose a wholly-owned entry mode,whereas higher levels of digital technology affordability significantly increase that likelihood.Moreover,the results indicate that individualism and uncertainty avoidance play a significant moderating role in shaping the impact of host-country digital technology on entry mode choice.This research enriches the application of transaction cost theory in the field of MNE's entry mode,and provides empirical evidence and decision-making guidance for governments in building digitally friendly institutional ecosystem and for MNEs in selecting entry and governance modes.
作者
焦豪
朱浩璇
匡明慧
JIAO Hao;ZHU Haoxuan;KUANG Minghui(Business School,Beijing Normal University,Beijing,100875)
基金
国家社会科学基金重大项目“高质量发展情境下中国企业的高端化战略变革理论研究”(21&ZD139)
中国社会科学院重大创新项目“非公有制经济发展的制度环境优化研究”(2024YZD004)
中央高校基本科研业务费专项资金(1233200006, 1233300010)。
作者简介
焦豪(1983-),男,河南驻马店人,北京师范大学经济与工商管理学院教授、博士生导师,博士,研究方向:平台战略和数字创新;朱浩璇(2000-),男,安徽铜陵人,北京师范大学经济与工商管理学院硕士研究生,研究方向:平台战略和数字创新;通讯作者:匡明慧(1999-),女,山东日照人,北京师范大学经济与工商管理学院博士研究生,研究方向:平台战略和数字创新。
