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价值共创背景下水利风景区生态文旅战略协同的影响因素研究

The influencing factors of the synergy of eco-cultural tourism strategies in water conservancy scenic spots against the background of value co-creation
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摘要 随着水利风景区生态文旅开发的推进,如何促进水利风景区生态文旅各主体的战略协同已成为研究焦点和工作重点,但现有研究尚未揭示其影响因素与路径。基于扎根理论方法,以4家国家级水利风景区为案例,通过开放式编码、主轴编码、选择性编码分析样本资料,归纳、提炼相关概念与范畴,探讨各要素的理论内涵以及对生态文旅战略协同的影响,并从价值共创视角构建了风景区生态文旅战略协同的影响因素模型。结果表明:由生态认知、责任认知、行为效果感知构成的协同主体参与认知,可以直接促进水利风景区生态文旅的主体战略协同;政策激励、基础设施配套、竞争环境等价值共创环境要素,吸收能力、冗余资源、组织正规化等价值共创能力要素,以及信任、协作机制、合同治理等价值共享关系要素分别发挥情境作用,可以进一步强化协同主体参与认知对生态文旅战略协同的积极影响。 With the development of eco-cultural tourism in water conservancy scenic spots,how to promote the strategic coordination of the main bodies of eco-cultural tourism in water conservancy scenic spots has become the focus of research and work,but existing research has not revealed its influencing factors and promotion paths.Based on the grounded theory,this paper takes four national water conservancy scenic spots as examples and analyzes the sample data through open coding,axial coding,and selective coding.This paper summarizes relevant concepts and categories,and explores the theoretical connotations of various elements and their impacts on the synergy of eco-cultural tourism strategies.From the perspective of value co-creation,the influencing factor model of the synergy of eco-cultural tourism strategies in water conservancy scenic spots was constructed.The results show that the collaborative participation cognition,composed of ecological cognition,responsibility cognition,and behavioral effect perception,can directly promote the strategic coordination of main bodies of eco-cultural tourism in water conservancy scenic spots.Value co-creation environment elements such as policy incentives,infrastructure support,and competitive environment,value co-creation capability elements such as absorptive capacity,redundant resources,and organizational formalization,as well as value-sharing relationship elements such as trust,collaboration mechanism,and contract governance have situational effects,which can strengthen the positive effect of collaborative participation cognition on the synergy of eco-cultural tourism strategies.
作者 王腾 刘心茹 周海炜 董青 WANG Teng;LIU Xinru;ZHOU Haiwei;DONG Qing(Business School,Hohai University,Nanjing 211100,China;Jiangsu Provincial Collaborative Innovation Center of World Water Valley and Water Ecological Civilization,Nanjing 211100,China;Water Conservancy Scenic Spot Construction and Management Office,Ministry of Water Resources,Beijing 100053,China)
机构地区 河海大学商学院
出处 《水利经济》 2025年第5期99-105,共7页 Journal of Economics of Water Resources
基金 江苏高校哲学社会科学研究项目(2023SJYB0036) 江苏省社会科学基金青年项目(21GLC026)。
关键词 水利风景区 生态文旅 战略协同 价值共创 扎根理论 water conservancy scenic spots eco-cultural tourism strategic synergy value co-creation grounded theory
作者简介 王腾(1988-),男,讲师,博士,主要从事企业战略与水资源战略研究。E-mail:hhbswt@163.com;通信作者:董青(1977-),女,高级工程师,博士,主要从事水利风景资源管理研究。E-mail:13651269452@163.com。

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