摘要
鞋服产品作为大学生日常生活中不可或缺的消费品之一,不仅是满足实用性的需求,更多地反映了大学生群体在身份认同、个性展示、社交等方面的多重心理需求。因此,对大学生群体的鞋服产品的消费动机及行为特点进行研究,是一项既有理论意义又有实践意义的课题。本文对大学生群体鞋服产品消费现状进行分析,介绍了大学生群体鞋服产品消费心理动机以及鞋服产品消费行为特征,进而为鞋服企业更好地服务大学生群体提供借鉴。
Footwear andclothing products,as essential consumer goods in the daily lives of college students,notonly fulfll practical needs but also reflect the multifaceted psychological demands of this demographic,including identity expression,individuality display,and social interaction.Therefore,studying the consumption motivations and behavioral characteristics of footwear and clothing products among college students is a topic that has both theoretical andpractical significance.This article analyzed the current consumption status of footwear and clothing products amongcollege students,introduced the psychological motivations and behavioral characteristics of footwear and clothing products consumption among college students,and provided reference for footwear and clothing enterprises to better servethe college students.
作者
杨萌
YANG Meng(Shaanxi Railway Institute,Weinan 714099,China)
出处
《中国皮革》
2025年第9期69-72,共4页
China Leather
基金
陕西省教育厅2022年第二批陕西高校网络思想政治工作研究课题与实践项目(2022WSYJ100286)
陕西铁路工程职业技术学院2022年科研基金项目(KY2022-59)。
关键词
大学生
鞋服产品
消费心理
行为特征
college students
footwear and clothing products
consumer psychology
behavioral characteristics
作者简介
杨萌(1984),女,硕士,讲师,2256694791@qq.com。
