摘要
数智技术以其算力优势和智能特征,为高校主流意识形态话语传播注入新动能。作为驱动高校主流意识形态话语传播的重要技术支撑,数智技术重塑信息生产与流通关系,拓宽高校主流意识形态话语传播场域,推动高校主流意识形态话智能化传播。受技术的负面影响,数智传播“去中心化”冲击高校主流意识形态话语影响力、数智空间“网络圈群”阻碍高校主流意识形态话语有效传播、资本宰制下的“算法为王”挤压高校主流意识形态话语传播空间,给高校主流意识形态话语高效传播带来风险挑战。应从优化数智传播、强化技术赋能、建强数智平台、提升主体素养等方面,化解高校主流意识形态话语传播面临的现实隐忧,增强高校主流意识形态话语传播力、引领力、思想价值力,维护我国高校意识形态安全。
Digital intelligence technology,with its computing power advantage and intelligent features,injects new momentum into the dissemination of mainstream ideological discourse in colleges and universities.As an important technical support to drive the dissemination of mainstream ideological discourse in colleges and universities,digital intelligence technology has reshaped the relationship between information production and circulation,broadened the field of mainstream ideological discourse dissemination in colleges and universities,and promoted the intelligent dissemination of mainstream ideological discourse in colleges and universities.Due to the negative influence of technology,the“decentralization”of digital intelligence communication impacts the influence of mainstream ideological discourse in colleges and universities,the“network circle”in digital intelligence space hinders the effective dissemination of mainstream ideological discourse in colleges and universities,and the“algorithm is the king”under the domination of capital squeezes the mainstream ideological discourse in colleges and universities,which is the most important technology support.“Algorithm is king”squeezes the communication space of mainstream ideological discourse in colleges and universities,which brings certain risks and challenges to the efficient communication of mainstream ideological discourse in colleges and universities.Efforts should be made to optimize the dissemination of digital intelligence,strengthen the technical empowerment,build a strong digital intelligence platform,and improve the quality of the main body to address the hidden concerns in reality of mainstream ideological discourse in colleges and universities,enhance the dissemination power,leading power and ideological value of mainstream ideological discourse in colleges and universities,and maintain the ideological security of colleges and universities in China.
作者
朱应开
ZHU Yingkai(Fujian Normal University,Fuzhou 350117,China;Quanzhou Normal University,Quanzhou 362000,China)
出处
《石家庄铁道大学学报(社会科学版)》
2025年第3期104-110,共7页
Journal of Shijiazhuang Tiedao University(Social Science Edition)
基金
福建省社会科学基金项目“算法推荐时代高校主流意识形态话语权建设研究”(FJ2022C006)。
关键词
高校主流意识形态话语传播
数智技术
赋能
现实隐忧
dissemination of mainstream ideological discourse in universities
digital intelligence technology
empowerment
hidden concerns in reality
作者简介
朱应开(1988-),男,福建师范大学博士研究生,泉州师范学院讲师,研究方向:高校网络思想政治教育与意识形态安全。
