摘要
新近的平台治理文献表明,平台隐私控制作为一项重要的治理策略会对互补者产生重要影响。本文引入战略文献中的竞争与定位框架扩展了这一研究,考察数字平台数据隐私控制与互补者创新及盈利模式调整之间的关系。利用iOS发布ATT隐私协议作为苹果隐私政策的外生冲击,使用了ATT实施前后6个月内苹果应用和谷歌应用商店中应用程序的综合数据,采用双重差分方法进行分析。结果表明,ATT的引入在降低了互补者创新活动水平的同时促进了其盈利模式调整。此外,数字平台隐私控制对热门产品互补者的创新活动水平降低和盈利模式调整影响较小。研究通过重新审视平台所有者主导隐私控制的独特情境,探索其对互补者反应产生影响的根源,由此拓展并深化了平台治理政策的设计和实施对互补者活动影响的研究。
Recent literature on platform governance indicates that platform privacy control,as a significant governance strategy,exerts an important effect on complementors.By integrating the competitive positioning framework from strategic management literature,it extended to investigate the relationship between digital platforms’data privacy controls and complementors’innovation and business model adjustments.Taking Apple’s introduction of the App Tracking Transparency(ATT)policy as an exogenous shock to platform privacy practices,it employed comprehensive application data from both Apple’s App Store and Google’s Play Store for the six months before and after the implementation of ATT,and adopted a difference-in-differences analytical approach.The results indicates that the implementation of ATT reduces complementors’innovation activity and prompts their adjustments to business model.Furthermore,the impact of digital platforms’privacy controls is found to be less pronounced among complementors with highly popular products,both in terms of reduction of innovation activity and the adjustment extent of business model.By re-examining the distinctive context in which privacy control is dictated by platform owners,it explored the underlying mechanisms shaping complementors’responses,thereby extending and deepening research into how the design and implementation of platform governance policies affect complementors’activities.
作者
邓渝
韩炜
DENG Yu;HAN Wei(College of Business,Southwest University of Political Science and Law,Chongqing 400030,China)
出处
《研究与发展管理》
2025年第2期31-42,57,共13页
R&D Management
基金
教育部人文社会科学研究一般项目“平台架构与集体行动融合视角下新创平台治理机制形成及其治理效应研究”(23YJA630019)
重庆市教委科技研究计划重点项目“新创平台治理机制形成及其治理效应研究”(KJ202200367889749)
国家自然科学基金重点项目“创业网络对新创企业发展的作用及影响机理”(72032007)。
关键词
隐私控制
互补者创新
盈利模式调整
平台治理
privacy control
complementor innovation
business model adjustment
platform governance
作者简介
第一作者:邓渝(1978-),男,博士,教授,研究方向为平台治理与企业创新,stevenease@163.com。
