摘要
浙江龙泉青瓷作为中国国家地理标志产品,拥有深厚的历史底蕴与极高的艺术价值。其艺术特色主要体现在釉色之美、造型之美及装饰之美三大方面。龙泉青瓷釉色细腻温润,造型简约大气,装饰手法丰富,彰显了匠人的精湛手艺与独特审美。龙泉青瓷的工艺传承面临技艺断层、产品创新不足、原材料短缺及品牌建设与市场推广不足等问题。为解决这些问题,该文提出了艺术创新、工艺技术创新、营销策略创新及传承人培养创新等策略,通过引入现代设计哲学、新型陶瓷材料、先进科技手段及互联网思维,推动龙泉青瓷的持续健康发展,使其在新时代背景下焕发出更加璀璨的光芒。
Zhejiang Longquan celadon,as a national geographical indication product of China,has a profound historical heritage and extremely high artistic value.Its artistic characteristics are mainly reflected in three aspects:the beauty of glaze color,the beauty of shape,and the beauty of decoration.Longquan celadon has a delicate and warm glaze color,a simple and atmospheric shape,and rich decorative techniques,showcasing the exquisite craftsmanship and unique aesthetics of the craftsmen.The inheritance of Longquan celadon craftsmanship faces problems such as skill gaps,insufficient product innovation,shortage of raw materials,and inadequate brand building and market promotion.In order to solve these problems,this paper puts forward strategies such as artistic innovation,technological innovation,marketing strategy innovation and inheritor training innovation.By introducing modern design philosophy,new ceramic materials,advanced scientific and technological means and Internet thinking,it promotes the sustainable and healthy development of Longquan celadon and makes it shine more brightly in the new era.
作者
刘卓英
LIU Zhuoying(Lishui Open University,Lishui Zhejiang,323000,China)
出处
《文化创新比较研究》
2025年第7期92-95,共4页
Comparative Study of Cultural Innovation
关键词
龙泉青瓷
艺术特色
工艺传承
材料创新
技术创新
互联网思维
Longquan celadon
Artistic characteristics
Craft inheritance
Material innovation
Technological innovation
Internet thinking
作者简介
刘卓英(1970,7-),女,浙江丽水人,本科,副教授。研究方向:汉语言文学、地域文化发展。
