摘要
通过研究闽南侨乡——厦门翔安澳头村文化,探讨闽南文化的价值及其在伴手礼品牌设计中的意义。通过对澳头村历史、艺术元素和社会价值的分析,结合闽南文化特点,为闽南地区文化的传承与创新提供新颖的思路与途径,增强闽南文化传播性。
Explores the value of Southern Fujian culture and its significance in souvenir brand design by studying the culture of Aotou Village,Xiang'an,Xiamen,the hometown of overseas Chinese in Southern Fujian.Through the analysis of the history,artistic elements and social value of Aotou Village,combined with the characteristics of Southern Fujian culture,it provides novel ideas and ways for the inheritance and innovation of Southern Fujian culture,and enhances the spread of Southern Fujian culture.
出处
《网印工业》
2024年第11期54-56,共3页
Screen Printing Industry
基金
2022年漳州理工职业学院校级科研项目“闽南文化与艺术作品研究——以侨乡文化为背景的旅游品牌视觉设计为例”(项目编号:20220102S)的研究成果
关键词
闽南文化
乡村振兴
品牌设计
侨乡文化
Southern Fujian culture
Rural revitalization
Brand design
Overseas Chinese culture
