生成式人工智能的技术神话、祛魅与认知进路——以Sora模型为例被引量：2

Technological Myth,the Disenchantment and Cognitive Approach of Generative Artificial Intelligence:Taking the Example of Sora Model

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摘要 Sora的诞生是生成式人工智能不断重塑与改造社会现实的又一标志性事件。在此基础上,围绕生成式人工智能形成的技术神话相关话语开始充斥于话语空间当中,影响着社会对Sora的技术社会想象,包括生成式人工智能的专业主义话语、宣传话语以及人文批判话语;而面对关于Sora错综复杂的技术社会想象以及技术神话所带来的“黑箱崇拜”情结时,社会公众需要对Sora以及生成式人工智能进行深度理解,包括了解Sora的技术原理、逻辑本质与缺陷以及智能模拟的本质,进而完成对Sora以及生成式人工智能的认知祛魅;最后,社会整体需要超越隐性的“黑箱崇拜”,对Sora及其所代表的生成式人工智能的发展保持审慎的态度,不对技术的未来发展做出缺乏解释力资源的盲目判断,积极建构人工智能教育培训体系,在技术的快速迭代中重新发掘人的主体性。 The emergence of Sora is another iconic event of generative artificial intelligence(AI)reshaping and transforming social reality.Based on this,technological myths related to generative AI begin to flood the discourse space,influencing society's technological and social imagination of Sora,including professional discourse,promotional discourse,and humanistic critical discourse on generative AI.When facing the complex technological and social imagination about Sora and the"black box worship"complex brought by the technological myth,the public needs to have a deep understanding of Sora and generative AI,including understanding the technological principles,logical essence and flaws of Sora,and the nature of intelligent simulation.This will help complete the cognitive demystification of Sora and generative AI.Finally,the whole society needs to transcend the implicit"black box worship"and maintain a cautious attitude towards the development of Sora and generative AI represented by it.We should not make blind judgments on the future development of technology without explanatory resources,but actively construct the AI education and training system to rediscover human subjectivity in the rapid iteration of technology.

作者张爱军郭镇毓 ZHANG Aijun;GUO Zhenyu(Network Political Communication Research Institute,Northwest University of Political Science and Law,Xi′an 710122,China)

机构地区西北政法大学网络政治传播研究院

出处《理论建设》 2025年第1期74-89,共16页 Theory Construction

基金国家社科基金重大项目“健全网络综合治理体系研究”(23ZDA086)。

关键词 SORA 技术神话技术原理技术祛魅 “黑箱崇拜” Sora technologicalmyth technologicalprinciples technologicaldisenchantment "blackboxworship"

分类号 D261 [政治法律—中共党史]

作者简介张爱军(1962-),男,辽宁朝阳人,二级教授,博士生导师,网络政治传播研究院院长,研究方向:网络传播;郭镇毓(2000-),男,陕西渭南人,硕士研究生,网络政治传播研究院研究员,研究方向:网络政治传播。