摘要
本研究围绕融媒体视域下阿坝州“藏羌彝走廊”民族文化的创新与传播策略展开,通过分析从阿坝州13个市县的融媒体中心和文化体育和旅游局等部门采集来的调研数据,结合问卷调研结果,探讨了融媒体在民族文化传播中的现状和问题。研究发现,虽然阿坝州拥有丰富的民族文化资源,但在融媒体应用方面仍面临诸多挑战,如用户不足、传播效果不一、原创内容不足等。用户对阿坝州民族文化的兴趣偏好主要集中在传统音乐与舞蹈、手工艺品制作与展示、历史故事与传说等方面。此外,非遗的保护和传承也是提升阿坝州民族文化影响力的重要途径。基于此,本文提出了删繁就简全域传播、坚持原创内容为王、非遗路线科技导航等策略建议,旨在通过整合多方资源和创新传播方式,有效提升阿坝州民族文化的传播力度和影响力。
Centering around national cultural innovation and dissemination of Aba Prefecture-based‘Zang-Qiang-Yi Corridor’in the context of integrated media,this paper has analyzed the investigation data collected from the integrated media centers and culture and physical education and tourism bureaus of 1 county-level city and 12 counties;probed into the existent conditions and challenges facing integrated media in national culture communications by combining with the questionnaire-based investigated results.Results have showcased that integrated media application in Aba is confronted with challenges like insufficient customers,inadequate communication results and privative innovation-driven works,Aba abounds in national cultural resources though.Customers focus their preference on traditional music and dance,handicrafts making and exhibits,historical stories and legends.Intangible cultural heritage’s conservation and inheritance serves as a major access to intensifying Aba’s national culture’s influence.It is hence concluded that skills like a simplified communication of the all-points of Aba territory,prioritized innovation,sci-technologies-navigated routes of intangible cultural heritage sites are used by integrating all resources available and innovative modes of communication to effectively extend the reach and appeal of Aba’s national culture.
出处
《阿坝师范学院学报》
2024年第3期41-53,共13页
Journal of Aba Teachers University
基金
阿坝州2024年度州社科资金项目“融媒体视域下阿坝州‘藏羌彝走廊’民族文化创新与传播策略研究”(ABKT2024079)。
关键词
融媒体
阿坝州
民族文化
传播策略
integrated media
Aba prefecture
national culture
dissemination strategy
作者简介
王钎江,男,阿坝师范学院文学与历史学院讲师,研究方向为新媒体与民族文化传播。(四川汶川623002)。
