摘要
色彩作为设计语言中极为关键的要素,不仅承载着视觉信息的基本传达功能,更在深层次上激发观众的情感共鸣。通过分析色彩的心理效应及其在品牌塑造、广告设计等领域的实际应用,揭示了色彩情感如何提升设计的吸引力。同时,本研究也探讨了不同受众群体对色彩的接受度和偏好,为设计师提供了更加精准的色彩选择策略。深入剖析色彩与设计之间的互动关系,旨在为视觉传达设计领域提供科学的色彩运用指导,进而优化设计的整体效果,增强观众的情感体验和品牌认同感。
Color,as a crucial element in design language,not only carries the basic communication function of visual information,but also stimulates emotional resonance in the audience at a deeper level.By analyzing the psychological effects of color and its practical applications in brand building,advertising design,and other fields,it reveals how color emotions can enhance the attractiveness of design.At the same time,this study also explores the acceptance and preferences of colors among different audience groups,providing designers with more accurate color selection strategies.By deeply analyzing the interactive relationship between color and design,the aim is to provide scientific color application guidance for the field of visual communication design,optimize the overall effect of design,enhance the emotional experience of the audience and brand identity.
作者
余柳莹
黄大辉
Yu Liuying;Huang Dahui(Hainan Vocational University of Science and Technology)
出处
《色彩》
2024年第6期22-24,共3页
Fashion Color
关键词
色彩情感
视觉传达设计
色彩运用
应用研究
Color emotion
visual communication design
color application
application research
作者简介
余柳莹,博士,讲师,海南科技职业大学,研究方向:文化艺术学,视觉传达设计;黄大辉,学士,海南科技职业大学,研究方向:视觉传达设计。
