摘要
在“时”(新冠疫情前/后)-“空”(共建/非共建“一带一路”国家)视角下,本研究考察地理和文化距离对海外主流媒体中医报道的影响。通过对8597篇各国主流报刊的中医新闻文本进行隐喻和情感分析发现:各国对中医的态度较为中立,相较于非共建国家,共建国家情感倾向更正面,相较于疫情后,疫情前中医情感倾向更积极。对共建国家而言,地理和文化距离均不影响情感倾向,共建国家认可中医的医生身份及其医疗能力,将其纳入日常生活之中。对非共建国家来说,地理和文化距离均正向影响对中医的情感倾向,中医在疫情后期逐渐成为一种补充性方案,“距离产生美”在欧美国家得到一定程度的印证。研究结果为中医海外精准传播提供理论支撑和实践指导。
From the perspective of“time”(before/after COVID-19)-“space”(Belt and Road partner/non-partner countries),this study examines the influence of geographical and cultural distance on overseas mainstream media's coverage of TCM.Through the metaphor and emotion analysis of 8597TCM news texts from mainstream newspapers of various countries,it was found that the attitudes of partner countries were neutral,and the emotional tendency of TCM in partner countries was more positive than that in non-countries,while the emotional tendency of TCM in partner countries was more positive than that after the epidemic.For non-partner countries,geographical and cultural distance does not affect emotional inclination.They recognize the identity and medical ability of TCM doctors and incorporate it into their daily life.For countries not along the routes,geographical and cultural distance had a positive impact on the emotional inclination toward TCM.TCM gradually became a complementary program in the late stage of the epidemic,and“distance creates beauty”was confirmed to a certain extent in large countries in Europe and the United States.The research results provide theoretical support and practical guidance for the accurate dissemination of TCM overseas.
作者
宣长春
吴钧昊
Xuan Changchun;Wu Junhao(School of Journalism and Communication,Xiamen University;School of Journalism,Fudan University)
出处
《新闻界》
CSSCI
北大核心
2024年第2期86-96,共11页
Journalism and Mass Communication
基金
国家社会科学基金青年项目“基于计算方法的社交媒体广告社会效果与综合治理”(21CXW015)。
关键词
中医
“一带一路”
隐喻分析
新闻情感
地理/文化距离
Traditional Chinese Medicine
The Belt and Road
metaphorical analysis
news emotion
geographicalandcultural distance
作者简介
宣长春,厦门大学新闻传播学院副教授,厦门大学国际传播研究中心研究员,福建厦门361005;吴钧昊,复旦大学新闻学院博士研究生,上海200433。
