摘要
利用数字技术促进旅游产业转型升级是实现旅游高质量发展的重要路径。旅游高质量发展是以深化供给侧结构性改革为主线,以满足人民群众对美好生活的向往为目标,在坚持绿色发展和资源可持续利用的前提下,实现"规模"与"效益"统一,"速度"与"质量"统一,"供给"与"需求"统一。新一代数字技术从资源要素、产业规模、市场供求、文旅融合等方面对旅游高质量发展提供动力支持。新一代数字技术引领旅游业高质量发展的内在逻辑是通过微观企业、中观产业和宏观区域全面作用于旅游供给侧,实现产品升级、服务升级、结构升级、管理升级和供需的有效对接。微观企业层面,旅游企业要树立数字化思维,创新经营管理模式,加快数字技术研发与应用,以实现企业生产效率的提高和产品结构优化;中观产业层面,加快供给侧全产业链构建和数字服务平台建设,推动信息资源高效流动和整合共享,促进产业融合升级;宏观区域层面,加快数字基础建设布局和区域数字文旅产业的顶层规划与设计,不断创新制度改革,高水平推动区域协调发展。
Using digital technology to promote the transformation and upgrading of tourism industry is an important way to achieve high-quality development of tourism. The high-quality development of tourism is to deepen the supply-side structural reform as the main line, to meet the people’s yearning for a better life as the goal, on the premise of adhering to green development and sustainable utilization of resources, to achieve the unity of scale and efficiency, speed and quality, supply and demand. The new generation of digital technology provides dynamic support for the high-quality development of tourism from the aspects of resource elements, industrial scale, market supply and demand, and cultural and tourism integration. The internal logic of the new generation of digital technology leading the high-quality development of tourism is to realize the effective connection between product upgrade, service upgrade, structure upgrade,management upgrade and supply and demand through the comprehensive effect of micro enterprises, medium industry and macro region on the tourism supply side. At the micro enterprise level, tourism enterprises should set up digital thinking, innovate management mode, and speed up the research and development and application of digital technology, so as to improve production efficiency and optimize product structure. At the industrial level, the enterprises should accelerate the construction of the whole supply-side industrial chain and digital service platform, promote the efficient flow and integration and sharing of information resources, and promote the integration and upgrading of industries. At the macro regional level, the enterprises should accelerate the layout of digital infrastructure construction and top-level planning and design of regional digital culture and tourism industry, constantly innovate system reform, and promote regional coordinated development at a high level.
作者
何红
拓守恒
寇敏
HE Hong;TUO Shouheng;KOU Min
出处
《商业经济》
2022年第4期35-39,共5页
Business & Economy
基金
陕西省教育厅重点科学研究计划项目:信息技术赋能旅游产业高质量发展研究(20JZ089)
教育部人文社会科学研究规划基金项目:秦巴典型旅游地贫困人口受益效果与受益机制研究(17YJC790048)
陕西省教育厅哲学社会科学重点研究基地项目:生态城市建设与产业转型研究(17JZ018)。
关键词
高质量发展
旅游产业
动力机制
路径
新一代数字技术
high-quality development
tourism industry
dynamic mechanism
path
new generation of digital technology
作者简介
何红(1978-),女,陕西蒲城人,副教授,硕士,研究方向:旅游管理、数字经济;拓守恒(1978-),宁夏中卫人,副教授,博士,研究方向:优化算法与决策、数字经济;寇敏(1977-),女,陕西西安人,讲师,硕士,研究方向:旅游电子商务。
