摘要
随着社会经济的发展,人们的物质生活水平及精神需求不断提升,丰富多彩的精神活动成为人们追求的重要生活方式,而旅游活动成为满足精神需求的重要方式。同时,互联网短视频的发展,也为人们的精神生活提供了有力支持,抖音、快手以及微博等短视频平台成为人们娱乐的重要阵地,越来越多的旅游景点发现了短视频平台的宣传优势,利用短视频推介旅游景区,实现精准化的旅游营销。但在此过程中,存在诸多不足之处,影响了旅游营销模式的创新。基于此,本文针对短视频平台下旅游营销模式的分类进行分析,以A景区为例,分析在短视频平台背景下的旅游营销创新策略,为A景区乃至其他景区的旅游营销创新及可持续发展提供些许建议。
With the development of social economy,people's material living standard and spiritual needs continue to improve;rich and colorful spiritual activities become an important way of life people pursue;and tourism activities become an important way to meet the spiritual needs.At the same time,the development of the Internet short video also provides strong support for people's spiritual life,and short video platforms such as douyin,kuaishou,weibo become the important front for people’s entertainment,and more and more tourist attractions find out propaganda advantages of short video platforms,using the short video to promote tourism scenic spots,and realizing targeted tourism marketing.But in this process,there are many deficiencies,which affect the innovation of tourism marketing model.Based on this,this paper analyzes the classification of tourism marketing modes under the short video platforms.Taking A scenic spot as an example,it analyzes tourism marketing innovation strategies under the background of short video platforms,and provides some suggestions for tourism marketing innovation and sustainable development of A scenic spot and even other scenic spots.
作者
肖奕琳
XIAO Yilin(Hebei Vocational College of Labor Relations)
出处
《中国商论》
2021年第21期57-59,共3页
China Journal of Commerce
关键词
短视频
旅游营销
营销模式
视频平台
抖音
short video
tourism marketing
marketing model
video platform
douyin
