摘要
运用文献资料、访谈、实地考察等研究方法,梳理我国户外运动产业发展现状,分析其发展中存在的问题并提出发展对策。结果表明:我国户外运动供给与消费持续增长,产业规模日臻扩大;政策引导的社会资本争相涌入;户外运动成为区域经济重要的内需动力;户外运动日趋成为休闲旅游度假区的支撑力量;新兴科技助力户外消费跨越式发展;"泛户外"消费全面呈现,户外产业向纵深发展。存在问题:融合发展体制机制不畅;风险防御体系不健全;户外运动功能区的消费者导入能力差;户外运动专业人才总量供给不足与使用效率低下;户外运动的社会治理力量未有效激活。对策:建立全国性户外运动政府组织,以组织领航促进户外产业全要素融合发展,实施"户外+"行动;以研学旅游为载体,以青少年为核心,加强户外安全教育;以立法促进健全户外运动保险体系;以优质户外对接消费需求,增强消费者导入能力;建立户外运动现代学徒制试点,实施"户外运动英才培训项目";规范建立、扶优扶强1~2个户外运动产业行业组织;对接国家战略,制定行动方案。
Based on the methods of documentation,interview and field investigation,the paper systematically reviews the current development of outdoor sports industry in China,and analyzes the problems and puts forward developmental countermeasures in the new era.The results show that:The supply and consumption of the outdoor sports in China continues to grow,and the industrial scale is expanding;Social capital is rushing into the outdoor sports industry guided by policies;Outdoor sports have been become an important driving force for domesticdemand in regional economy;Outdoor sports are increasingly becoming the forces that support leisure and tourism resorts;New technology is promoting outdoor sports development in leaping and bounding;Consumption of outdoor sports is covering more and more people,andthe outdoor industry is developing in depth.There are five existing problems:The system and mechanism of integration and development are not smooth;The risk defense system is not perfect;The ability to introduce consumers to functional outdoor sports areas is poor;The supply and use of the total number of professionals in outdoor sports are insufficient;The social governance of outdoor sports has not been effectively activated.Some countermeasures should be taken as follows:to establish a national governmental organization for outdoor sports,to promote the integrated development of all elements of the outdoor industry through organizational leadership,to implement the"Outdoor Plus"initiative,to use research and study tourism as a vehicle,and to strengthen outdoor safety education with young people at its core;to promote a sound outdoor sports insurance system through legislation;to connect consumer demand with quality outdoor and enhance consumer import capacity;to establish a pilot modern apprenticeship system for outdoor sports and implement the"Outdoor Sports Excellence Training Project";to standardize the establishment and strengthen 1-2 outdoor sports industry organizations and to align national strategies and develop action programmes.
作者
赵承磊
ZHAO Cheng-lei(Institute of P.E,Henan University of Science and Technology,Luoyang 471003,Henan China)
出处
《北京体育大学学报》
CSSCI
北大核心
2020年第8期32-40,共9页
Journal of Beijing Sport University
基金
国家社会科学基金项目“我国体育旅游发展的实践考察与政策支持研究”(项目编号:14BTY039)。
关键词
户外运动产业
新时代
消费
旅游
安全教育
人才培养
outdoor sports industry
new era
countermeasure
tourism
safety education
personnel training
作者简介
赵承磊,副教授,博士,硕士研究生导师,研究方向体育旅游理论与实践规划。
